About Saltmarsh Marketing
From BigLaw to NewLaw: A legal marketing journey
Hello there! I'm Helen Burness, and I've spent more years than I can now count working at the forefront of change in the legal sector. Starting my career in marketing at a global law firm, I moved on to the commercial Bar and then led marketing and business development at one of the first-ever NewLaw start-ups.
Helping to scale that business through to exit ignited my passion for working with legal businesses looking to change the status quo with new service delivery models, ways of working, and technology. It also gave me insight into the challenges small businesses in legal face when seeking high-quality marketing support.
So, I set up Saltmarsh Marketing to bring twenty years of experience and an entrepreneurial mindset to the world of legal marketing.
Championing Change in Every Aspect
I’m digital-first, believe in the power of personal branding and social media, and strive to create bold and distinctive brands and voices. I fight against stuffiness and marketing activities that bring no return.
But I also believe in working tirelessly for my clients to get them business results, executing work to the highest standards, and being a great marketing partner.
Meet Helen Squared
Turns out there were so many small legal businesses - and even bigger ones -wanting that entrepreneurial marketing input, I needed to clone myself.
So, I found another Helen. I joined forces with fellow legal marketing specialist Helen Foord from ELE Global to set up Helen Squared, a hybrid marketing agency that delivers high-quality, fixed-fee marketing packages to innovative legal businesses.
In addition to Saltmarsh Marketing and Helen Squared, I’m CMO of She Breaks the Law, a global community of women change-makers passionate about innovation and collaboration, looking to break the law together for the better.
A Bit More About Me
I'm a disability advocate on behalf of my awesome daughter and am fierce about equality and inclusion.
I spend a lot of time in our home in Normandy, where I eat too much cheese and immerse myself in the local culture (wine). I love singing, cold-water swimming (yes, I am that person in a DryRobe on your grid), and my Siamese cat.
Anyone who knows me will vouch for the fact that I believe in creativity and collaboration, working in partnership, and having fun along the way.
But listen, don’t just take my word for it. Have a peek at what some of my clients have to say right here.