From BigLaw to NewLaw: A legal marketing journey
I’ve spent more years than I can now count working at the forefront of change in the legal sector. I worked in marketing in a global law firm at the start of my career, onto the commercial Bar and then led marketing and business development at one of the first ever NewLaw start-ups.
I helped scale that business through to exit, an experience that ignited my passion for working with legal businesses that were looking to change the status quo, with new service delivery models, ways of working and technology. It also gave me an insight into the challenges small businesses in legal face when looking to access high quality marketing support.
So, I set up Saltmarsh Marketing to bring twenty years of experience and an entrepreneurial mindset to the world of legal marketing.
I stand for change in every aspect of life
I am digital first, believe in the power of the personal brand and social media, and want to create bold and different brands and voices. I fight against stuffiness and marketing activities that bring no return.
But I also believe in working tirelessly for my clients to get them business results, executing work to the highest of standards and doing my best to be a great marketing partner.
Turns out there were so many small legal businesses and even bigger businesses in legal wanting that entrepreneurial marketing input, I needed to clone myself.
So, I found another Helen. And I joined forces with fellow legal marketing specialist Helen Foord from ELE Global to set up Helen Squared a hybrid marketing agency bolt-on marketing team that delivers high quality, fixed fee marketing packages to innovative legal businesses.
In addition to Saltmarsh Marketing and HelenSquared, I’m CMO of She Breaks the Law, a global community of women change makers who are passionate about the power of innovation and collaboration and are looking to break the law, together, for the better.
The other stuff you might want to know
I’m a disability advocate on behalf of my awesome daughter and am fierce about equality and inclusion.
I spend a lot of time in our home in Normandy where I eat too much cheese and immerse myself in the local culture (wine).
I love singing, cold-water swimming (yes, I am that person in a Dry Robe on your grid) and my Siamese cat.
Anyone who knows me will vouch for the fact that I believe in creativity and collaboration, working in partnership and having fun along the way.
But listen, don’t just take my word for it. Have a peek at what some of my clients have to say right here.