I've been where you are. I understand the pressures of running a legal business, and what it takes to market it properly.
I've spent 25 years in legal marketing. I started in a global law firm, moved into the commercial Bar, then led marketing and business development at one of the first ALSPs, helping to grow a female-founded business from start-up through to exit.
I helped launch She Breaks the Law, a global community of women changemakers in law along the way.
When I set up Saltmarsh Marketing, I wanted to bring all of that experience to the founders and leaders who are building something worth marketing properly - people who understand that good marketing is how you grow, and who are ready to invest in getting it right.
What I've learned from the inside
I've sat inside global law firms and watched marketing teams fight for budget, credibility, and a seat at the table. I've worked with legal founders who are brilliant lawyers and brave entrepreneurs, but who never had the training, support or structure to make their marketing work.
What I kept seeing was a gap - between the quality of the legal work being done and the marketing that was supposed to support it.
That's the gap Saltmarsh Marketing sits in. Senior, strategic, and sector-specific - with enough real-world experience to know what law firms and legal businesses actually need, and enough of an entrepreneurial mindset to help them get there.
A few insights on how to own your voice in the legal world from Legal Geek 2025
How I work
I always start with a plan. Not because it's what you're supposed to do, but because I've seen what happens when you don't - activity that looks busy and achieves very little, spend that goes nowhere, and founders who are exhausted by marketing that isn't working.
The strategy comes first, with no exceptions. That means understanding your business, your audience, and your goals before we talk about what to post or where to show up. It means choosing bold over beige, and building something you're absolutely proud of, not just ticking a marketing box.
I won't recommend activity for the sake of it, and I won't tell you everything's fine when it isn't. What I will do is stay close to the work, keep the standards high, and be a proper partner to your business, not just another supplier.
Good people in law deserve to be seen. That's what I'm here for.
Visibility in legal isn't evenly distributed. Some people get platforms handed to them. I help others build their own - whether that's founders launching something new, senior lawyers stepping into thought leadership, or leaders who've been doing brilliant work without anyone noticing.
Helping women in law be seen and heard is a thread that runs through everything I do - from helping build one of the first female-founded ALSPs, to She Breaks the Law, to now working with many women in law on growing their visibility online. But it's not the only thread.
Away from work, I'm a disability advocate for my daughter and fierce about equality and inclusion. I split time between the UK and Normandy. I love a sauna and a plunge, and I sing whenever I can. Taking the mic in every sense, professional and literally.
If you've ever been told to stay small, play safe, or wait your turn, I'd like to help you think differently.
