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Saltmarsh Marketing and Helen Squared – all new for 22!
Small fanfare! I had a little website refresh / upgrade.  Websites for a small business often grow with you. There is no shame investing in a lower budget website to get you off the blocks. But you get what you pay for a low cost website…
LawyerTok is coming for you
After a year of developing my TikTok skills, PM Forum asked me to both run a webinar on it and write this piece. Is there a place for TikTok in the future of legal marketing? As the platform continues to evolve for B2B brands, it could be very much a…
Building Your Personal Brand on Social Media: What, Why and How
I wrote for the Law Society recently on the importance of having a strong personal brand. In a world where social media platforms continue to grow in importance and everyone can have a voice, I feel strongly about empowering people in the right way to “show up.” In this…
Marketing Stories
We all love stories, so I thought June could be a month for telling a few marketing stories and lessons learned along the way. Starting off with and oldie but a goody, as they say: Not storing all your contacts exclusively on social media Despite sounding like a stuck record…
Women Who Wow
I met fellow legal marketer Stefanie Marrone virtually when she joined She Breaks the Law and we connected over our shared interest in legal marketing, social media, branding and more. Over these past months, I feel like I have got to know Stefanie well. She is generous with…

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