The Helen Squared Chronicles

Most law firms get stuck on the same question: should we focus on building the firm’s brand or the personal brands of our lawyers? But the two aren’t in competition, they’re two sides of the same coin. Clients connect with people, but they trust an established name. If you want to stand out, you need […]

Running a legal business means juggling a hundred tasks at once. Client work, admin, and business development often push content marketing to the bottom of the to-do list. But here’s the thing: the content you’ve already created is a goldmine. A content audit is the perfect way to ensure that it’s working as hard as

Welcome to the second part of our series on content repurposing for small legal businesses. If you haven’t had a chance to read the first part in our series, which talks about what content repurposing is and why it matters, you can read it here!   We know that finding time for effective content marketing

They say it’s not just about what you say; it’s how you say it. This is where “tone of voice” comes into play, and understanding its importance can change your legal marketing for the better. At Helen Squared, our aim is simple – to help you find your voice and connect with your audience effectively.

If you’re juggling client work and feeling your law firm marketing slipping through the cracks, you’re not alone. For many legal professionals, especially at small law firms, finding time for content marketing to potential clients is hard. But there’s a smart way to handle this: repurposing your existing content. What is content repurposing, and why

Let’s cut to the chase, nobody wants to look stupid. But the legal sector has an image problem. Over-complicated language? Guilty as charged. As lawyers, but also sometimes, as marketers. For legal founders looking to market their services effectively, clear communications, which cut through the noise to strike a chord with the intended audience, are