Legal marketing today looks wildly different from a few years ago, and yet somehow fundamentally the same. AI has restructured how your clients find you via search. Marketing channels have evolved. What worked reliably in 2022 looks very different today. Blink, and you miss even more change. According to HubSpot’s 2026 State of Marketing report, […]
Legal marketing strategy: how to make data-driven decisions Read More »
Let’s talk AI tools for legal marketing. Because this is no longer a ‘should we use them?’ conversation. It’s now a question of ‘what AI tools should we be using and how?’ because they are here to stay. If you are a founder or marketer in legal and you are not yet using AI tools
AI tools for legal marketing: how to use them with integrity Read More »
AI driven search in legal marketing: How to stay visible in the age of AI search AI-driven search and AI tools like Claude and ChatGPT are changing how legal businesses are discovered, and traditional SEO signals alone are no longer enough to stay visible. Your potential clients are no longer waiting until they are ready
AI driven search in legal marketing: How to stay visible in the age of AI search Read More »
This is the follow-up to my piece on the LinkedIn algorithm shift, which drew on Richard van der Blom’s freshly published Algorithm InSights Report 2026. Read that one first if you can, as it gives useful context for everything that follows. This piece stands alone though, and it is aimed specifically at law firms, legal
LinkedIn Doesn’t Owe Your Company Page Organic Reach. So Here’s What To Do About It. Read More »
Settle in. It’s a long one. I reckon there are three types of lawyers on LinkedIn right now. The first built their following back when LinkedIn was less crowded, when just showing up on here as the human beyond the lawyer was enough, because not many lawyers were doing it. They grew real audiences, generated
What Lawyers Need to Know About The LinkedIn Algorithm Shift Read More »
In March 2026, International Women’s month no less, an online visibility event I was hosting got hacked and ‘zoom-bombed’. Then just 20 minutes after this, someone tried to hack into my LinkedIn from an unknown location. Maybe it was a coincidence, maybe it was connected to the zoom bombing. Either way, I saw my entire
LinkedIn Account Security: How to Protect Your Profile, Your Reputation, Your Sanity. Read More »
