In a world where legal marketing today is less “power brand” and more “power to the people” and where the significance of social media grows daily, LinkedIn is the place to be. Imagine attending the world’s largest global legal conference – with relevant content, conversations and clients, right there at your fingertips – every single […]
The Power of Personal Branding with LinkedIn for Lawyers Read More »
Over the years, as a Legal Marketing Pro I’ve seen so many lawyers and legal professionals set up their own businesses with a truckload of knowledge about the law but next to nothing about sales and marketing. But as a legal professional, why would you have modern marketing knowledge? You trained as a lawyer after
Marketing Coaching for Lawyers: Your Secret Weapon for Sustainable Success Read More »
If you’re anything like me, you built your business to create change in the legal industry. You’re a legal professional with a purpose. You didn’t really sign up for the job of chief salesperson or marketing extraordinaire. But laser-focused legal marketing is your ticket to standing out and bringing in business from potential clients that
Develop a Marketing Mindset: The Ultimate Legal Marketing Power Move Read More »
Even for me, a self-confessed LinkedIn addict who is on the platform 24/7 (as near as can be – I clearly do not really recommend this!) and has been banging the drum for LinkedIn in the legal industry since 2010, staying ahead of the rate of change is a daily challenge. Recently, Richard van der
LinkedIn’s Latest Changes: What Lawyers and Legal Professionals Need to Know Read More »
As both a legal marketing expert and a legal founder myself for two businesses, I am hyper-aware of all changes that affect the online reach of businesses in the legal sector. Only recently I posted on LinkedIn about changes as its ever-shifting algo moves it increasingly into a pay to play space and the introduction
Google AI Overviews: What This Could Mean for Law Firms Read More »
If you’re a legal consultant, founder or entrepreneur, you’re in good company. According to a recent report from LexisNexis, 1 in 3 lawyers could be working as legal consultants by 2026. Stepping outside traditional legal practice offers more flexibility and control over your work. At the same time, you are now responsible for bringing in
Drive Your Legal Practice Forward: Master Marketing Momentum Coaching Read More »
