Strategy. The word that sends a shudder down your spine as a legal SME, right? Because let’s face it, we’re all too familiar with high-level marketing strategy decks that you can’t do anything with. Too many diagrams and frameworks! Too few actionable plans to bring new clients into the law firm. I want to show […]
How to create a law firm marketing strategy from scratch Read More »
It’ll come as no surprise to you, my legal friend, that I believe modern marketing is a must for today’s legal businesses. As a legal marketer with over two decades of experience with law firms and legal founders, I’ve firmly carved out my space in the legal sector. There’s a question that comes up pretty
Should you Invest in a Specialist Legal Marketer? Read More »
In a world where legal marketing today is less “power brand” and more “power to the people” and where the significance of social media grows daily, LinkedIn is the place to be. Imagine attending the world’s largest global legal conference – with relevant content, conversations and clients, right there at your fingertips – every single
The Power of Personal Branding with LinkedIn for Lawyers Read More »
Over the years, as a Legal Marketing Pro I’ve seen so many lawyers and legal professionals set up their own businesses with a truckload of knowledge about the law but next to nothing about sales and marketing. But as a legal professional, why would you have modern marketing knowledge? You trained as a lawyer after
Marketing Coaching for Lawyers: Your Secret Weapon for Sustainable Success Read More »
If you’re anything like me, you built your business to create change in the legal industry. You’re a legal professional with a purpose. You didn’t really sign up for the job of chief salesperson or marketing extraordinaire. But laser-focused legal marketing is your ticket to standing out and bringing in business from potential clients that
Develop a Marketing Mindset: The Ultimate Legal Marketing Power Move Read More »
Even for me, a self-confessed LinkedIn addict who is on the platform 24/7 (as near as can be – I clearly do not really recommend this!) and has been banging the drum for LinkedIn in the legal industry since 2010, staying ahead of the rate of change is a daily challenge. Recently, Richard van der
LinkedIn’s Latest Changes: What Lawyers and Legal Professionals Need to Know Read More »
