Even for me, a self-confessed LinkedIn addict who is on the platform 24/7 (as near as can be – I clearly do not really recommend this!) and has been banging the drum for LinkedIn in the legal industry since 2010, staying ahead of the rate of change is a daily challenge. Recently, Richard van der […]
LinkedIn’s Latest Changes: What Lawyers and Legal Professionals Need to Know Read More »
As both a legal marketing expert and a legal founder myself for two businesses, I am hyper-aware of all changes that affect the online reach of businesses in the legal sector. Only recently I posted on LinkedIn about changes as its ever-shifting algo moves it increasingly into a pay to play space and the introduction
Google AI Overviews: What This Could Mean for Law Firms Read More »
If you’re a legal consultant, founder or entrepreneur, you’re in good company. According to a recent report from LexisNexis, 1 in 3 lawyers could be working as legal consultants by 2026. Stepping outside traditional legal practice offers more flexibility and control over your work. At the same time, you are now responsible for bringing in
Drive Your Legal Practice Forward: Master Marketing Momentum Coaching Read More »
So, you’ve found the courage to start building a presence on LinkedIn. Your professional network is growing, you’re building your brand, and clients are starting to find you thanks to the expertise you’re sharing. What if all of that work just went away? Even worse, what if you lost access only for someone else to
Lawyers of LinkedIn: Four Steps to Avoid Account Hacks Read More »
We all love stories, so I thought November could be a month for telling a few marketing stories and lessons learned along the way. Starting off with and oldie but a goody, as they say: Not storing all your contacts exclusively on social media Despite sounding like a stuck record when advising my clients to
Busman’s holiday for me recently. I have been working on my own website. And I can tell you it is not one of my favourite marketing tasks. I find marketing my OWN business a challenge. As do many legal founders. Which is why they work with me on theirs. What I have found over the
Constructing Success: Building a Website as Solid as Bricks and Mortar Read More »
