So, you’ve found the courage to start building a presence on LinkedIn. Your professional network is growing, you’re building your brand, and clients are starting to find you thanks to the expertise you’re sharing. What if all of that work just went away? Even worse, what if you lost access only for someone else to […]
Lawyers of LinkedIn: Four Steps to Avoid Account Hacks Read More »
We all love stories, so I thought November could be a month for telling a few marketing stories and lessons learned along the way. Starting off with and oldie but a goody, as they say: Not storing all your contacts exclusively on social media Despite sounding like a stuck record when advising my clients to
Busman’s holiday for me recently. I have been working on my own website. And I can tell you it is not one of my favourite marketing tasks. I find marketing my OWN business a challenge. As do many legal founders. Which is why they work with me on theirs. What I have found over the
Constructing Success: Building a Website as Solid as Bricks and Mortar Read More »
Back in the day, before it was common knowledge that posts got you the most views and impressions on LinkedIn, I used to take such pride in writing blogs on here with my own publishing platform. (You have one you know. We all do. We can all be Authors on LinkedIn!) I don’t know what
Socially Helen – Autumn 2023’s Social Synopsis Read More »
I wrote for the Law Society recently on the importance of having a strong personal brand. In a world where social media platforms continue to grow in importance and everyone can have a voice, I feel strongly about empowering people in the right way to “show up.” In this piece I discuss the evolution of the personal
Building your personal brand on social Media. Why, what & How Read More »
After a year of developing my TikTok skills, PM Forum asked me to both run a webinar on it and write this piece. Is there a place for TikTok in the future of legal marketing? As the platform continues to evolve for B2B brands, it could be very much a case of watch this space…..
LawyerTok is coming for you Read More »
