Saltmarsh Blogtastic

So let me firstly apologise if you’ve now got that 90s earworm stuck in your head – but if you’ve been in my world a while, you’ll know karaoke is a core content pillar of mine!  In this month’s blog, I’m taking you behind the scenes of Saltmarsh Marketing’s very own marketing strategy and planning. 

Declining LinkedIn reach has many professionals questioning whether their current LinkedIn strategy is still effective. Spend any amount of time on LinkedIn and it won’t take long before you come across complaints about LinkedIn’s algorithm and its low reach. Because the reality is that reach isn’t what it used to be, back in those halcyon

I’ve worked with hundreds of lawyers and legal professionals who refuse to be boring. Most know they should be doing more with LinkedIn. But few feel confident that they’re using it in a way that actually works for them and their goals. When your time is already limited, LinkedIn can feel like just another thing

AI-driven search is changing how law firms are discovered and traditional SEO signals alone are no longer enough to stay visible. If you’re in legal marketing I’m sure you have by now been thinking about AI. But have you thought about AI SEO? I don’t blame you if you haven’t – it’s starting to feel

This started as a fifteen-minute post-lunch energiser for a room full of women in law who are all too often the silent heroes of the legal world, working as in-house lawyers, doing the unseen, essential work of keeping businesses ethical, operational, and protected. The kind of audience that makes you want to bring your A-game. But