
Speaking with Farillio about being brave…
I spoke to those lovely folk at Farillio recently about what kept me brave over the past year, small businesses that I admire, being frog-like, and the importance of community. “In terms of the legal community, I have felt genuine support from so many people: clients past and present, contacts,…

Marketing myth-busting for the month of May
Let’s use the month of May to bust some marketing myths. The business world is full of myths. My personal favourite is that ‘running my own business would give me more balance’, for instance 😂 But how do myths start? Myths and legends began as soon as we mastered the…

The Marketing Spring Clean™️
There are those times when change is in the air and Spring is one of them. As we move into longer days, warmer nights and let’s hope, just a little but more stability, it’s time to dust off some cobwebs gathered over the world’s longest lockdown. Here is…

Social Media – but are we REALLY keeping it real?
As well as being a marketing coach for legal services businesses of all sizes, I am CMO for a global community of women driving change in the legal industry called She Breaks the Law. Very often, my professional expertise as a marketer will cross over with issues our…

Easy marketing bloopers to avoid
I love the fact that in the legal industry we are becoming honest about how we fail and can learn from this. Growth mindset is such a powerful thing in all aspects of life. So for this reason, I don’t really like to talk about “marketing failures”. It is, of course,…