The Power of the Story – She Shares
I have always believed in the power of story-telling. Stories influence, teach and inspire. They forge connections between people and ideas. They allow us to process information more easily, connecting information to emotions. I can never remember data or facts, but I will always remember a story and most importantly,…
Spilling the Beans on Secret Horizons
Sometimes an event comes and hits you round the face with so much content, it takes a while to digest and work out what you have actually just seen. As one of the delegates and speakers remarked on social media afterwards “I think I need to lie down in a…
Your Personal Brand as a Leader of Disruption
When you strike out and do things differently, break the mould or ‘go it alone’, creating a strong personal brand is often something that happens by default. It is certainly something I never set out to intentionally do, but since venturing out as a freelance legal marketing consultant, I want…
Balance for Better – The Same For All
Today is International Women’s Day and the campaign theme is #balanceforbetter and a call for a more gender balanced world. Whilst we have made so much progress when it comes to gender equality, the campaign to true equity can never stop until we have achieved this – and we have a…
The 7Ps of Standalone Marketing
This is an article I wrote recently for PM Forum Magazine in advance of the workshop I will be running at the annual conference on 27th September. Relevant for those working in standalone marketing roles or managing small teams, but hopefully some useful points for anyone in a generalist standalone…