Full-scale legal marketing, delivered by two of the sector's most experienced names
If Saltmarsh is where legal founders and leaders come for strategy, LinkedIn training, and brand work, Helen Squared is what happens when one Helen simply isn't enough.
Helen Burness joined forces with Helen Foord from ELE in 2021. Between us we've got decades of experience across law firms, chambers, legal tech companies, and consultancies - and yes, we are aware that calling ourselves Helen Squared is either very clever or very confusing depending on how many Helens you already know.
What is Helen Squared?
It's full scale legal marketing for firms that need more than advice and a plan. Strategy, content, systems, and delivery, all working together, all built around your goals, and designed so you can either take it and run with it, keep Helen Squared delivering for you long term, or hire the right people when the time comes.
You need us when:
- Your marketing can't keep up with how fast you're scaling
- You've hit a messaging wall and nothing seems to land
- You need marketing your whole team can get behind and use
- Referrals have slowed and you know you need to show up better online
- You're tired of briefing agencies that don't understand legal
The strategy Helen Squared produces isn’t just a slide deck that is destined to gather dust. It’s a comprehensive, professional document that covers positioning, messaging, campaigns, content and then tells you how to deliver it to get results. The kind of work that repositions businesses, gets everyone in the organisation speaking the same language, and makes companies genuinely investor-ready, if that’s what is needed.
The H2 Way
Every piece of work starts in the same place: with the truth of your organisation. What your people think, what your clients experience. And understanding that (the?) gap between the message you think you’re delivering and the one that your potential clients are hearing.
From there, everything is built in three stages:
Understand
Before anything else, we go deep. We research, listen, and dig until we know what's really true about your organisation, your audiences, and the space you occupy. It takes longer, but it's worth it.
Articulate
We turn what we find into positioning, narrative and messaging that works across every audience that matters to you. Language your team can use, your clients can trust, and your market won't forget.
Amplify
We build the tools, campaigns and content that carry your story to your key audience with consistency, credibility, and in a way makes sure that they hear.
All the details are on the Helen Squared website.
"Working with the Helen Squared team has made a real difference to Complete Projects. They took the time to understand our business, helped us define our strategy and clarify our messaging. We now have a strong foundation and clear direction. They’ve also opened doors through their network that we wouldn’t have found ourselves."
Keith Bottomley, Head of Legal, Complete Projects
One Helen got you here. Two Helens will get you there.
Ready to find out more?
