More Than Two Helens
(Although, Yes, There Are Two Helens)
What sets Helen Squared apart? It’s not just that we’re two Helens (though that helps with branding). It’s how we work: we’re not your typical outsourced marketing team, interim CMOs, or random-tactic providers.
HelenSquared is here to give legal businesses the solid marketing foundations they need to scale and grow.
What we Don't Do
What we DO Do
Introducing Our Five Steps Programme
With our flagship Five Steps programme, we help law firms and legal businesses of all sizes - especially those with growth ambitions - to build the marketing strategy they need to grow sustainably.
Here’s how it works:
- Imagine: Through research and workshops, we’ll define your audience, key messages, and positioning.
- Plan: Map out your marketing approach with a tactical plan and content calendar.
- Create: Build the tools, templates, and campaigns you need to show up consistently.
- Train: Empower your team with tailored workshops so they feel confident bringing your strategy to life.
- Deliver: Monthly content, social media posts, and campaigns to keep the momentum going.
With three stages of our Five Steps programme—Lite Steps, Strong Steps, and Bold Steps—we can tailor a solution that fits your size, stage, and ambitions.
Who Do We Work With?
We work with a range of legal businesses, including:
- Small and mid-sized law firms
- Legal technology businesses
- In-house legal teams
- Vendors and suppliers to the legal industry
If you’re looking to build a brand, grow your visibility, and generate the kind of leads that take your business to the next level, HelenSquared is the partner for you.
Meet The Team
Helen Squared isn’t just Helen Burness and Helen Foord (though that’s a pretty great starting point). It’s also Michelle Clement and the teams at Saltmarsh Marketing and ELE Global, who bring decades of legal marketing expertise to every project.
Between us, we’ve worked across the legal sector - from small start-ups to big firms - and we understand the challenges and opportunities that come with running a legal business.
We have now been working with the H2 Team for over a year and we have new plans for the year ahead. H2 has provided the best possible program for a law firm of our size, at a budget we could afford. We are grateful to be able to collaborate with someone as senior as both the Helens in legal marketing. H2 just knows how to be innovative without being disrespectful to the legal profession. They push on innovation just enough while at the same time maintaining the type of trust clients need to have in their solicitors, that they’ll do the right thing, that they’ll act with honesty and integrity. Thank you Team H2, for all you do for Yungo Law.
Clotilde Iaia-Polak – Founder, Yungo Law
Ready to Get Stuck In and Build Something Brilliant?