You’re already sold on the power of Linkedin.
You’ve got a personal brand strategy in place and you’re showing up online... but you also know that you could be using the platform in a more powerful way.
You’re constantly wondering:
I have the answers to ALL of those questions (and more) but first let me tell you a story.
As a legal marketer, LinkedIn was central to me:
LinkedIn has such power and potential to change the game for your legal business or law firm - whether you’re a leader, a founder or anything in between.
I’ve been building brands and businesses on Linkedin for over 18 years. I’ve felt the confusion and the overwhelm too. I’ve tried, tested and learnt from every single feature and functionality that the platform has to offer.
But don’t just take my word for it:
“Helen understands the challenges of SMS (social media squeamishness ) and helped us navigate it in a structured, clear and practical fashion. I would thoroughly recommend working with Helen if you need clarity and guidance on improving your use, understanding and confidence with LinkedIn”
Linkedin for Legal: The LEVEL UP is perfect for:
My sizzlingly special sauce? Lashings of legal industry expertise, spoonfuls of platform knowledge and a sprinkle of marketing magic.
Oh, and a bonus infusion of enthusiasm and empathy.
Because showing up on Linkedin requires persistence, resilience, consistency and curiosity. But long-term Linkedin success is about navigating all that the platform has to offer and understanding how to stay abreast of the inner workings of the dreaded algorithm.
And that is where my very own 18 years of Linkedin experience comes in.
Linkedin is THE social media platform for business lawyers, with over 1 billion users, 70% of whom are responsible for buying decisions.
Having a strategic presence on LinkedIn is no longer nice-to-have. It’s a business-critical opportunity.
Which for you means refining your approach by understanding why and how the platform works the way it does.
It's about:
This is your opportunity to get under the bonnet to understand the nuts and bolts of what makes a great post, how to use different content formats, and how to make all the features your friends not your foe.
“Helen’s LinkedIn training should be required by all! She empowered me to discover my voice on here and show personality. Finally getting away from using “LinkedIn as a resume” has been great. And I’ve been able to better connect and share with so many in my industry. It feels like an entirely new and effective tool has been unlocked.”
Claire Flores, Lawyer and Leader driving global growth at BARBRI
As a legal marketer - for over 20 years (GASP!!) - I have supported senior lawyers and legal founders to unlock all that LinkedIn has to offer.
As their primary channel for business development and marketing.
There’s not a single barrier or frustration about marketing in a regulated profession that I haven’t had to overcome myself.
After years of learning how to fit the corporate mould, standing out in this more personal capacity can be uncomfortable.
And of course there's the added discomfort of feeling like you don't have a place in a world that's still far from equal and you're an underrepresented voice. In the face of these challenges, I have built law firms, legal businesses and my own unique personal brand with Linkedin as a key growth tool, from the ground up.
Again and again.
But for me, it’s more than building businesses. It’s about having a voice, creating influence and using your unique insights to build authority. It’s through showing up authentically, creating connection and starting conversation that I found a pathway to purpose.
And you can too.
Helen Burness - Saltmarsh Marketing Head Honcho
So let's get into the nitty gritty so you can go ahead and book!
LinkedIn for Legal: The LEVEL UP
A 60 minute training session getting under the bonnet of LinkedIn. We can deliver this in-person or online. As a 1-1 session, or for a team.
Here’s what we’ll cover:
Remember this:
There is no secret code to crack.
Only a consistent, targeted approach to sharing the right content with a network full of the right people.
When you know how to make LinkedIn work for you - that approach gets easier and more enjoyable.
So say goodbye to:
A love-hate relationship with Linkedin - fuelled by the frustration and confusion about why one day your post gets loads of traction, then the next day it’s like tumbleweed.
And say hello to:
Using all that Linkedin has to offer to grow your network, creating long-lasting impact and influence in the legal industry.
“I would say that Helen is far and away the best LinkedIn trainer I've seen in action – clearly hugely knowledgeable, content which includes theory and then practical application, relevant for lawyers and others in professional services, and client/audience focused, which is of course key. She's also got a very likeable and engaging delivery style.”
Senior Communications and PR Manager, Stephenson Harwood
FAQs
You’ve got questions? Don’t you worry - I’ve got answers.
What is the difference between Linkedin for Legal - The LEVEL UP, LOWDOWN and the Linkedinfluence BOOTCAMP?
The LEVEL UP is a 60 minute training session for ambitious leaders ready to power up their presence by understanding all the features of Linkedin. Delivered in-person or online. As a 1-1 session, or for a team.
The LOWDOWN is a 90 minute, high-impact introduction to LinkedIn and all it has to offer for those eager to build their visibility in line with their goals. Delivered in-person or online. As a 1-1 session or as a team ‘lunch and learn’ session.
The Linkedinfluence BOOTCAMP is an intensive, interactive two-part training covering personal brand strategy and the practical know-how needed to make the most of your presence on Linkedin. Designed for small groups or individuals ready to go deep.
Will this generate leads for me?
If you put the work in, yes! I’ll help you to be strategically visible on Linkedin which will bring you opportunities BUT you need a solid strategy to convert them.
Will you write posts for me?
Nope but if you invest in The Linkedinfluence BOOTCAMP, I’ll be on hand through your dedicated client space to provide ideas and feedback on posts.
Do you run Linkedin for Legal in person or virtually?
Both! It depends on what works best for you and your team.