You were sold a dream of ‘viral content’, community and commercial opportunity.
But instead, it all feels so … overwhelming.
You’re wondering where all those ‘guaranteed’ inbound leads and profile-building opportunities are.
But you know in your heart that despite all of this, LinkedIn IS the place to be. You’re asking yourself:
“But how do I stand out, meet my business goals and make my time on this platform count for something?”
Well, to answer that question, let me tell you a story.
As a legal marketer, Linkedin was central to me:
LinkedIn has such power and potential to change the game for your business. But over the years - like you, I too have experienced the disillusion, fatigue and confusion that comes with social media marketing.
I’ve been building brands and businesses on LinkedIn for over 18 years. I know that the magic really happens when you know what you stand for, what content to post and how to make the platform work uniquely for you.
But don’t just take my word for it:
“Helen understands the challenges of SMS (social media squeamishness ) and helped us navigate it in a structured, clear and practical fashion. I would thoroughly recommend working with Helen if you need clarity and guidance on improving your use, understanding and confidence with LinkedIn”
So let's get into the nitty gritty so you can go ahead and book!
The LinkedIn LOW DOWN
Bridges the gap between personal branding and platform know-how. Ideal for understanding how to use all that Linkedin has to offer - to power up your profile and visibility, in line with your goals.
How does it work?
OR
The LinkedInfluence BOOTCAMP
Perhaps you’re a small group of senior associates looking to step up to partner, a select leadership team or a business leader.
You’ll be put through your paces with this intensive and interactive bootcamp designed to get you more visible than ever before by leveraging the power of personal brand on Linkedin.
How does it work?
An in-person, interactive personal brand strategy workshop, getting into:
Followed by....
An online training session getting under the bonnet of LinkedIn’s features and functions covering:
Growth of any kind is not linear, and it’s definitely not a sprint.
So your set of 3 follow up clinics with a specific focus on accountability and momentum give you the perfect opportunity to celebrate successes and learn from setbacks.
My sizzlingly special sauce? Lashings of legal industry expertise, spoonfuls of platform knowledge and a sprinkle of marketing magic.
Oh, and a bonus infusion of enthusiasm and empathy. Because showing up on LinkedIn requires persistence, consistency and resilience.
Long-term LinkedIn success is about navigating the platform in a way that feels authentic and sustainable for you to achieve your goals.
And we all have different goals when it comes to what we want from LinkedIn.
LinkedIn for Legal: The VISIBILITY EDITION gives you the strategic foundations of building a personal brand - the why, the how and the when of becoming memorable and magnetic to the right people. With the opportunity to go one step further and master the practicalities of the platform.
Linkedin is THE social media platform for business lawyers, with over 1 billion users, 70% of whom are responsible for buying decisions.
Having a strategic presence on LinkedIn is no longer nice-to-have. It’s a business-critical opportunity.
It's about:
This is your opportunity to learn how to show up as an expert lawyer and someone who stands for something.
Because people buy from people they feel connected with.
“Helen’s LinkedIn training should be required by all! She empowered me to discover my voice on here and show personality. Finally getting away from using “LinkedIn as a resume” has been great. And I’ve been able to better connect and share with so many in my industry. It feels like an entirely new and effective tool has been unlocked.”
Claire Flores, Lawyer and Leader driving global growth at BARBRI
Just imagine...
Showing up with direction, intention and a strategic mindset.
You’ve gone from scrolling and lurking, wondering what to say…
… to posting with such laser focus that your target clients know exactly who you are, who you work with and how you do it.
You’re embracing all that Linkedin has to offer - attracting, nurturing and compelling the right people to work with you.
No more feeling Linked-invisible (see what I did there?)
As a legal marketer - for over 20 years (GASP!!) - I have supported senior lawyers and legal founders to unlock all that LinkedIn has to offer.
As their primary channel for business development and marketing.
There’s not a single barrier or frustration about marketing in a regulated profession that I haven’t had to overcome myself.
After years of learning how to fit the corporate mould, standing out in this more personal capacity can be uncomfortable.
And of course there's the added discomfort of feeling like you don't have a place in a world that's still far from equal and you're an underrepresented voice. In the face of these challenges, I have built law firms, legal businesses and my own unique personal brand with Linkedin as a key growth tool, from the ground up.
Again and again.
But for me, it’s more than building businesses. It’s about having a voice, creating influence and using your unique insights to build authority. It’s through showing up authentically, creating connection and starting conversation that I found a pathway to purpose.
And you can too.
Helen Burness - Saltmarsh Marketing Head Honcho
Remember this:
There is no secret code to crack.
Only a consistent, targeted approach to sharing who you are and what you do - in line with your business strategy and sales goals.
So say goodbye to:
- Posting overwhelm and social media fatigue
- Inconsistent leads and clients
- Not knowing what to post
And say hello to:
Finally making Linkedin work for you - whether that’s generating leads and growing your business, building your network or finding your voice. In a way that feels exciting, authentic and sustainable.
“I would say that Helen is far and away the best LinkedIn trainer I've seen in action – clearly hugely knowledgeable, content which includes theory and then practical application, relevant for lawyers and others in professional services, and client/audience focused, which is of course key. She's also got a very likeable and engaging delivery style.”
Senior Communications and PR Manager, Stephenson Harwood
FAQs
You’ve got questions? Don’t you worry - I’ve got answers.
What is the difference between Linkedin for Legal - The LEVEL UP, LOWDOWN and the Linkedinfluence BOOTCAMP?
The LEVEL UP is a 60 minute training session for ambitious leaders ready to power up their presence by understanding all the features of Linkedin. Delivered in-person or online. As a 1-1 session, or for a team.
The LOWDOWN is a 90 minute, high-impact introduction to LinkedIn and all it has to offer for those eager to build their visibility in line with their goals. Delivered in-person or online. As a 1-1 session or as a team ‘lunch and learn’ session.
The Linkedinfluence BOOTCAMP is an intensive, interactive two-part training covering personal brand strategy and the practical know-how needed to make the most of your presence on Linkedin. Designed for small groups or individuals ready to go deep.
Will this training generate leads for me?
If you put the work in, yes! I’ll help you to be strategically visible on Linkedin which will bring you opportunities BUT you need a solid strategy to convert them.
Will you write posts for me?
Nope but if you invest in The Linkedinfluence BOOTCAMP, I’ll be on hand through your dedicated client space to provide ideas and feedback on posts.
Do you run Linkedin for Legal in person or virtually?
Both! It depends on what works best for you and your team.