They say it’s not just about what you say; it’s how you say it. This is where “tone of voice” comes into play, and understanding its importance can change your legal marketing for the better. At Helen Squared, our aim is simple – to help you find your voice and connect with your audience effectively. […]
Hitting the right note: What is Tone of Voice, and why does it matter? Read More »
If you’re anything like me, you built your business to create change in the legal industry. You’re a legal professional with a purpose. You didn’t really sign up for the job of chief salesperson or marketing extraordinaire. But laser-focused legal marketing is your ticket to standing out and bringing in business from potential clients that
Develop a Marketing Mindset: The Ultimate Legal Marketing Power Move Read More »
Even for me, a self-confessed LinkedIn addict who is on the platform 24/7 (as near as can be – I clearly do not really recommend this!) and has been banging the drum for LinkedIn in the legal industry since 2010, staying ahead of the rate of change is a daily challenge. Recently, Richard van der
LinkedIn’s Latest Changes: What Lawyers and Legal Professionals Need to Know Read More »
As both a legal marketing expert and a legal founder myself for two businesses, I am hyper-aware of all changes that affect the online reach of businesses in the legal sector. Only recently I posted on LinkedIn about changes as its ever-shifting algo moves it increasingly into a pay to play space and the introduction
Google AI Overviews: What This Could Mean for Law Firms Read More »
If you’re juggling client work and feeling your law firm marketing slipping through the cracks, you’re not alone. For many legal professionals, especially at small law firms, finding time for content marketing to potential clients is hard. But there’s a smart way to handle this: repurposing your existing content. What is content repurposing, and why
If you’re a legal consultant, founder or entrepreneur, you’re in good company. According to a recent report from LexisNexis, 1 in 3 lawyers could be working as legal consultants by 2026. Stepping outside traditional legal practice offers more flexibility and control over your work. At the same time, you are now responsible for bringing in
Drive Your Legal Practice Forward: Master Marketing Momentum Coaching Read More »
