We all love stories, so I thought November could be a month for telling a few marketing stories and lessons learned along the way. Starting off with and oldie but a goody, as they say: Not storing all your contacts exclusively on social media Despite sounding like a stuck record when advising my clients to […]
Busman’s holiday for me recently. I have been working on my own website. And I can tell you it is not one of my favourite marketing tasks. I find marketing my OWN business a challenge. As do many legal founders. Which is why they work with me on theirs. What I have found over the
Constructing Success: Building a Website as Solid as Bricks and Mortar Read More »
Back in the day, before it was common knowledge that posts got you the most views and impressions on LinkedIn, I used to take such pride in writing blogs on here with my own publishing platform. (You have one you know. We all do. We can all be Authors on LinkedIn!) I don’t know what
Socially Helen – Autumn 2023’s Social Synopsis Read More »
Join us for an enlightening interview as we explore the world of legal marketing with Helen Foord, co-founder of Helen Squared. With a career spanning both in-house and agency roles, Helen offers valuable perspectives on the unique marketing challenges that legal businesses encounter. Helen highlights the significance of content marketing in showcasing expertise and fostering
Empowering Legal Businesses through Marketing: An Interview with Helen Foord Read More »
In this interview, we dive into the world of legal marketing with Helen Burness, co-founder of Helen Squared. With a wealth of experience and expertise, Helen shares valuable insights on daring to be different, keeping up with social media trends, and harnessing the power of personal branding. Join us as we uncover the secrets behind
I wrote for the Law Society recently on the importance of having a strong personal brand. In a world where social media platforms continue to grow in importance and everyone can have a voice, I feel strongly about empowering people in the right way to “show up.” In this piece I discuss the evolution of the personal
Building your personal brand on social Media. Why, what & How Read More »
