You've built a legal business worth marketing properly. The question is where to start - and how to make sure you're doing the right things, not just more things.
Direction In A Day is a full strategy session - just the two of us, in person - where we work through your marketing from the ground up. By the end of the day, I have everything I need. Within two working days, you have a clear, written plan.
Before we meet, I'll send you a short questionnaire and ask for any documents that might be useful. I'll do my own research too. The day itself is guided and structured, but there's always space for those unexpected conversations - that's often where the marketing magic happens.
Oh, and lunch is included. Nobody works well when they’re hungry.
"Helen and I worked together in a strategy session. I walked away with a really clear map of informed actions, that maps squarely to our business’ mission, purpose and values. "
Carla Hoppe, Founder
Wealthbrite
What happens once I have my legal marketing roadmap?
A plan is only useful if it's being used.
That's why Direction In A Day now includes follow-on support as standard. After the day and your roadmap, we'll meet for three further sessions to make sure the plan is working, course-correct where needed, and keep your marketing moving forward.
Is this the right service for me?
Direction In A Day works particularly well if you're:
- Launching a law firm or legal business and want a proper strategic foundation before you start making noise
- An established legal founder who knows something isn't clicking but can't quite put your finger on what
- Someone who needs the depth of a full strategic process, but in a concentrated format rather than spread across months
- Ready to invest properly in getting your legal marketing sorted, once and for all
It's not the right fit if you're looking for someone to hand you a tactics list, or if the idea of having your assumptions challenged sounds more exhausting than useful. The only rule is that we're both honest and straight with each other. That’s what makes it work.
How does this compare to Marketing Masterplanning?
Both cover the same strategic ground - purpose, vision, positioning, messaging, channels, campaigns, roadmap. The difference is pace and format.
Direction In A Day condenses the whole process into a single intensive session. You get clarity quickly and a plan to act on fast. It suits legal founders who work better in a focused burst, or who need to get moving without waiting weeks to build up to it.
Marketing Masterplanning works through the same depth across six sessions, usually monthly. It's a longer journey, with more space to develop your thinking as you go - particularly useful for founders who are still figuring out what their legal business is, not just how to market it.
Not sure which fits your situation? Get in touch and we'll work it out together.
"Helen is one of the few people in the legal marketing space who really understands disruptive legal companies and what they aim to achieve."
Electra Japonas, Founder
oneNDA
How much does Direction in a Day cost?
From £2,500 + VAT, depending on the package you choose.
Staged payments are available.
If you are lucky enough to work with Helen you will get the experience of someone who doesn't just do the job - a job incidentally she does fabulously well. You will also get an advocate, a confidante, a champion, an amazing and generous connector with a huge network across law and its affiliated businesses. From marketing strategy for law brands to the execution of what's needed through a network of great providers she covers the A to Z of marketing particularly well for new, emerging brands and disruptors and challengers. She's like lovely, sustainable, socially conscious and humble rocket fuel.
Michael Burne. Managing Partner
Carbon Law Partners and Bamboo Platform