There’s an elephant in the room that we need to banish. You’ve got limited to no marketing experience. But let’s focus on what you do have! You’ve built an incredible business or department and you should be proud as punch! You’ve done it all without a whisper of formal marketing.
So just imagine what you could achieve with the right marketing strategy.
"Helen’s legal marketing know-how is without a match and she has been great to work with. She’s been a trusty advisor and an amazing person to get to know."
Triin Barrow, 39 Essex Chambers
The Strategy Blueprint is as far from death by PowerPoint (we’ve all been there) as can be. There’ll be no chunky PDFs gathering dust in a filing cabinet - virtual or otherwise.
Instead - it’s a day together that gives you the direction and focus that sets you up for the future you deserve. With a follow-up roadmap that turns ideas into action.
The Strategy Day
This is time just for you. A hands-on, action-focused day of strategy and planning. Together, we’ll:
- Define what future success looks like for you
- Identify your target audience of dream clients
- Explore strengths that we can amplify and challenges to overcome
- Get crystal clear on your proposition
Once we know the who and the what, we’ll go deep into the how. We’ll:
- Identify where and how to position you in the industry as the stand-out, go-to option
- Create compelling, magnetic messages that draw your ideal clients to you by speaking to their needs and your values
- Build a calendar of marketing activities that achieve your strategic objectives
The Marketing Plan
Now this is the gold dust, right here. And where many people fall down.
I’ll turn all our plotting and planning and strategic thinking into a plan that delivers results.
Within 2 working days - you’ll get a clear, actionable roadmap that takes all our ideas and whips them into an achievable step-by-step plan. Including:
- Marketing priorities that align with your objectives
- A compelling narrative to engage your team and inspire buy-in
- A practical framework to guide next marketing steps with confidence
Just imagine what’s next for you.
You’re running a smooth, sustainable marketing machine that is building on your industry credibility and generating you qualified leads that includes the involvement and investment from anyone in your team.
Hi, I’m Helen 👋 Your marketing cheerleader. I’ve spent decades working at the forefront of change in the legal sector. I’ve been there, done that and very much got the legal T-shirt.
I worked in marketing in a global law firm at the start of my career, before moving into the commercial Bar and then leading marketing and business development at one of the first ever NewLaw start-ups. I helped scale that business through to exit - an experience that ignited my passion for working with legal businesses ready to change the status quo and do things differently.
When I set up Saltmarsh Marketing, it was to bring twenty years of experience and an entrepreneurial mindset to the world of legal marketing. I’m known for embracing modern marketing but you know what?
The fundamentals of legal marketing strategy don’t change.
- You think you know your audience well
- You think you know what messaging works
But if you’re simply speaking to “business owners” or “General Counsel” and you’re speaking broadly about innovation, your commitment to client service or your top-tier knowledge…
Then you have a wonderful opportunity to take the good work you’ve done so far and make it work even harder so you stand out as the go-to option for the right clients.
Say hello to:
A fast-acting, high-impact dose of marketing strategy to get you right back on track towards your goals
Say goodbye to:
- Throwing spaghetti at the walls and seeing what sticks
- Your lack of motivation and mojo about your legal marketing
- Feeling like a lonely marketing island without support
This is for you if:
- You’re a legal founder in need of an immediate injection of clarity to set you back on track.
- You’re a legal founder who’s setting up and needs a focused strategy
- You need to create a strategy, but your lack of marketing experience is holding you back
Helen supported the creation of our marketing strategy and building out our value proposition. She is one of the few people in the legal marketing space that really understand disruptive legal companies and what they aim to achieve. She is also collaborative, open-minded and easy to talk to. Thanks for all your help Helen!
Electra Japonas - Chief Legal Officer at Law Insider | Founder at oneNDA
Questions?
Absolutely. We can either meet up in person or online. If we meet online, we’ll run the strategy sessions over a couple of days.
Yes! If you’ve been doing marketing for a while but you’ve lost your way - this will give you a dose of strategic direction and marketing framework to work with.
Nope! You need to invest in Marketing Masterplanning as this will help you scale faster with some really structured strategic support.
Not a problem. Once you’ve received your roadmap and you’re busy taking action, consistency is everything. I offer add-on monthly marketing “drop ins”.