AI driven search in legal marketing: How to stay visible in the age of AI search AI-driven search and AI tools like Claude and ChatGPT are changing how legal businesses are discovered, and traditional SEO signals alone are no longer enough to stay visible. Your potential clients are no longer waiting until they are ready
AI driven search in legal marketing: How to stay visible in the age of AI search Read More »
This is the follow-up to my piece on the LinkedIn algorithm shift, which drew on Richard van der Blom’s freshly published Algorithm InSights Report 2026. Read that one first if you can, as it gives useful context for everything that follows. This piece stands alone though, and it is aimed specifically at law firms, legal
LinkedIn Doesn’t Owe Your Company Page Organic Reach. So Here’s What To Do About It. Read More »
Why AI in Legal Marketing Matters in 2025 I know, I know. We’re tackling *that topic*. But hold your groans for just a second because we’re not here to talk about LinkedIn AI comments or chat bots. AI in legal marketing is no longer a “watch this space” trend gracing the stages of webinars and
Take the Leap: AI in Legal Marketing Without Selling Your Soul Read More »
Let me tell you a story, about a time, long, long ago. Before LinkedIn was the place to be for lawyers and legal folks. I built business for Saltmarsh Marketing through in person events and networking. Endless coffee meetings. Free speaking slots and workshops. And it worked. A coffee meeting did not always result in
Events and networking: Crucial for your legal marketing but a strategy is key Read More »
Social media is a lot, isn’t it? It feels like new platforms are popping up left, right and centre, with the likes of BlueSky, Threads and Substack fast on the rise. RIP to X (formerly known as Twitter) and all who sailed in her, in the good old days! And now we see it falling
The Future of Social Media for Legal Marketing Read More »
In a world where legal marketing today is less “power brand” and more “power to the people” and where the significance of social media grows daily, LinkedIn is the place to be. Imagine attending the world’s largest global legal conference – with relevant content, conversations and clients, right there at your fingertips – every single
The Power of Personal Branding with LinkedIn for Lawyers Read More »
