Why AI in Legal Marketing Matters in 2025 I know, I know. We’re tackling *that topic*. But hold your groans for just a second because we’re not here to talk about LinkedIn AI comments or chat bots. AI in legal marketing is no longer a “watch this space” trend gracing the stages of webinars and […]
Take the Leap: AI in Legal Marketing Without Selling Your Soul Read More »
Let me tell you a story, about a time, long, long ago. Before LinkedIn was the place to be for lawyers and legal folks. I built business for Saltmarsh Marketing through in person events and networking. Endless coffee meetings. Free speaking slots and workshops. And it worked. A coffee meeting did not always result in
Events and networking: Crucial for your legal marketing but a strategy is key Read More »
Social media is a lot, isn’t it? It feels like new platforms are popping up left, right and centre, with the likes of BlueSky, Threads and Substack fast on the rise. RIP to X (formerly known as Twitter) and all who sailed in her, in the good old days! And now we see it falling
The Future of Social Media for Legal Marketing Read More »
In a world where legal marketing today is less “power brand” and more “power to the people” and where the significance of social media grows daily, LinkedIn is the place to be. Imagine attending the world’s largest global legal conference – with relevant content, conversations and clients, right there at your fingertips – every single
The Power of Personal Branding with LinkedIn for Lawyers Read More »
Over the years, as a Legal Marketing Pro I’ve seen so many lawyers and legal professionals set up their own businesses with a truckload of knowledge about the law but next to nothing about sales and marketing. But as a legal professional, why would you have modern marketing knowledge? You trained as a lawyer after
Marketing Coaching for Lawyers: Your Secret Weapon for Sustainable Success Read More »
As both a legal marketing expert and a legal founder myself for two businesses, I am hyper-aware of all changes that affect the online reach of businesses in the legal sector. Only recently I posted on LinkedIn about changes as its ever-shifting algo moves it increasingly into a pay to play space and the introduction
Google AI Overviews: What This Could Mean for Law Firms Read More »
