Thoughts

Latest musings on everything from marketing and business development to leadership and equality.

Marketing Stories

Marketing Stories

We all love stories, so I thought June could be a month for telling a few marketing stories and lessons learned along the way. Starting off with and oldie but a goody, as they say:   Not storing all your contacts exclusively on social media Despite sounding like a...

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Women Who Wow

Women Who Wow

I met fellow legal marketer Stefanie Marrone virtually when she joined She Breaks the Law and we connected over our shared interest in legal marketing, social media, branding and more.  Over these past months, I feel like I have got to know Stefanie well. She is...

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Speaking with Farillio about being brave…

Speaking with Farillio about being brave…

I spoke to those lovely folk at Farillio recently about what kept me brave over the past year, small businesses that I admire, being frog-like, and the importance of community. “In terms of the legal community, I have felt genuine support from so many people: clients...

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Marketing myth-busting for the month of May

Marketing myth-busting for the month of May

Let’s use the month of May to bust some marketing myths. The business world is full of myths.  My personal favourite is that 'running my own business would give me more balance', for instance 😂 But how do myths start?  Myths and legends began as soon as we mastered...

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The Marketing Spring Clean™️

The Marketing Spring Clean™️

There are those times when change is in the air and Spring is one of them. As we move into longer days, warmer nights and let’s hope, just a little but more stability, it’s time to dust off some cobwebs gathered over the world’s longest lockdown. Here is your annual...

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Social Media – but are we REALLY keeping it real?

Social Media – but are we REALLY keeping it real?

As well as being a marketing coach for legal services businesses of all sizes, I am CMO for a global community of women driving change in the legal industry called She Breaks the Law. Very often, my professional expertise as a marketer will cross over with issues our...

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Easy marketing bloopers to avoid

Easy marketing bloopers to avoid

I love the fact that in the legal industry we are becoming honest about how we fail and can learn from this. Growth mindset is such a powerful thing in all aspects of life. So for this reason, I don’t really like to talk about “marketing failures”. It is, of course,...

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Social media fatigue: are we there yet?

Social media fatigue: are we there yet?

I’ve started and stopped this blog about twenty times this past week. There has been so much going through my confused mind in those precious few moments between waking - home-school – work - eternal covid nonsense - bed (repeat daily). Examples of fleeting thoughts:...

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Lockdown social media

Lockdown social media

Anyone who knows me knows I am evangelical to the point of being a bit of a pain about the power of social media.   There is SO MUCH about social media that is truly amazing. It has transformed the world. Social media platforms enable us to connect globally....

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