Lead from the front with Websites & Brand for Legal

Standout legal brands and websites that win you business,
from a dream team of senior experts in websites, design and copywriting.

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You already know that a slick brand and website that wows are the very foundations of your marketing. But you know that right now, they’re working against you, not for you.

You’ve spent too long making do with something you’ve put together, to the best of your limited legal marketing abilities. But now?

Your visual identity, your messaging and your website’s customer experience no longer reflect how far you’ve evolved as a business.

I’ve dedicated my entire 20+ years career to legal marketing. With a huge chunk of that time spent leading marketing in-house and managing brand and website projects. I can tell you that I’ve never had one single positive experience.

I’ve seen it all when it comes to brand and website projects. I’ve torn my hair out, feeling frustrated at having to pay big bucks to get good quality service. I’ve laughed out loud at proposals that promise the world but instead deliver:

Eye-watering quotes that made a mockery of my budget.
Client leads that don’t understand legal. Or lawyers!
A disjointed process where design, web build, and copywriting are totally siloed.

And that, my legal friend, is why I built the Saltmarsh Squad. As an antidote. A lean team with efficient expertise, legal industry knowledge and transparent timelines and deliverables.

Helen laughing with background graffiti wall

"You and the team have been amazing. Thank you for your unlimited creativity, passion and energy! And now creating new words and worlds for them to belong in! Feeling Lexified”

Manu Kanwar, Founder, LexSolutions

When it comes to legal websites and brand, our special sauce is …. us. The Saltmarsh Squad - direct access to technical specialists, at a fraction of the investment you’d expect to pay working with an agency.

When you work with us, you work with subject matter experts in legal marketing, branding, website design and development, visual identity, messaging and copy.

We’ve designed a very specific process that means at all times you know exactly what stage we’re at, who’s working on what and when you need to contribute.

View our recent work

What's included

We’ll design a step-by-step process that works *exactly* for you and your specific brand and website needs, but let’s give you an idea of our overall process:

Brand Identity

We’ll define a professional, distinctive brand that will turn heads and create recognition. With a refined logo, typography, and colour palette that reflects your business.

Messaging & Positioning

We’ll design clean, simple navigation and user journeys to engage and retain website visitors.

Website Design & UX

We create brands and websites that adapt as you grow. Whether you’re adding services, expanding your team, or refining your message, you’ll have a digital presence ready to keep up.

SEO-Optimised Copywriting

We’ll write website content that speaks directly to the needs of your ideal clients and gets you found on Google.

We have three tiers of support, depending on your business goals.

Prices are indicative only - we recommend booking a call so we can clear on exactly what you need and give you a bespoke quote.

Payment is divided into three instalments with initial payment due before commencing project, then subsequent payments at the start of months 1 and 2.

Just imagine - a seamless, stress-free and dare I say it, enjoyable experience that delivers you:

A brand that commands attention and connects with your ideal clients

A website that you're finally proud to share, that acts as the marketing foundations for your business

A seamless digital experience that enables you to deliver effective business development and marketing that attracts and converts prospective clients

Hi, I’m Helen 👋 Your future marketing partner. With over 20 years of legal marketing experience leading marketing teams, launching and building brands and aligning marketing and business development.

When I set up Saltmarsh Marketing, it was to bring twenty years of experience and an entrepreneurial mindset to the world of legal marketing. Having worked with every possible type of freelancer and marketing or creative agency over the years, I knew what would make me and my clients in legal happy:

And that was creating a lean, mean team of specialist marketing experts – all focused on delivering results, without the vague, fuzzy overheads.

So let me introduce you to the Saltmarsh Squad who’ll seamlessly collaborate with you and each other to create a legal brand and website for you, that truly leads the way:

Yvette Asker – A WordPress wizard who builds beautiful, high-performing websites.

Frank Stebbing – A branding powerhouse who helps legal businesses stand out in a sea of sameness.

Helen Burness (me) – Chief Copywriter & Saltmarsh Head Honcho.

I’m responsible for making sure your legal brand and website is positioned to support your growth and industry authority, with the right content and messaging. I also ensure the project runs like a well-oiled machine and you’re kept in the know, at all times.

Oh, and for the more complicated, technical website builds with vast content requirements? We work with the brilliant Helen Foord and her team of strategic legal sector wordsmiths at Ele. They turn complex legalese into clear, compelling messaging.

Let's Get to Work

Over the last two decades I’ve heard every excuse under the sun as to why establishing a stand out brand and professional website is not a priority and can be down the to-do list. So let’s get right on the same page:

"I can just build my own website."

A DIY approach is a false economy when a strong brand and a customer-focused website is a key investment for your business growth.

"Big marketing agencies are a safer bet."

Errr, not when your project gets handed off to a junior account manager, a load of siloed teams. We bring a cohesive team of senior experts to the table, every time.

"A website is just a design project."

Oh, if only that was the case. Without a strong brand that communicates authority, a website will fall short. So that means messaging, copy, user experience design, and SEO are just as crucial. It’s all woven into our process.

Say hello to…

A brand and website that gives your law firm or legal business the credibility it deserves.
A digital presence that attracts and converts the right clients.
A future-proof foundation for your marketing success.
A structured, stress-free process led by senior experts.

Say goodbye to…

That DIY, tired brand that no longer reflects your success.
A clunky, outdated website that confuses potential clients.
The stress of navigating your branding and website solo.
Hesitant visibility because you’re bashful of your digital presence.

Let's Build Something Brilliant

FAQs

What are your timelines?

It will depend on your exact needs, but it will generally take 2-3 months from initial brand and identity development, through to delivery of final stage brand assets.