What clients say
Keith Bottomley
"Working with Helen Burness and the Helen Squared team has made a real difference to Complete Projects!
When we started working with Helen, our LinkedIn presence lacked coherence - we weren't clearly communicating who we are, what we do and why we are different. What impressed me most was how Helen B, Helen Foord, and their team genuinely took the time to understand our business. They helped us formulate our strategy, identify our audience and craft a message that succinctly explained us and our services. We're still on a journey, but they've given us the foundation and direction we needed.
They've also been brilliant at introducing us to contacts in their network, opening doors we would not have found ourselves.
Helen's friendly and supportive approach made the whole process enjoyable - even when tackling the challenges of marketing that previously felt overwhelming to us!"
Dr Emily-Rose Cluderay (PhD)
Clotilde Iaia-Polak
"Can’t recommend Helen Burness enough to innovative law firms in the market for great digital marketing strategies and services. We have now been working with the H2 Team for over a year and we have new plans for the year ahead.
Helen has provided the best possible program for a law firm of our size, at a budget we could afford. We are grateful to be able to collaborate with someone as senior as Helen Burness in legal marketing. I am often asked why I chose Helen instead of a generic digital marketing agency. The reason is very simple. A generic not specialized marketing agency can be a total disaster for a law firm. We had gone through this experience before and we never wanted to repeat it.
Helen just knows how to be innovative without being disrespectful to the legal profession. She can push on innovation just enough while at the same time maintaining the type of trust clients need to have in their solicitors, that they’ll do the right thing, that they’ll act with honesty and integrity. Thank you Helen and team for all you do for Yungo Law."
Tom Fleuriot
Mick Edmondson
"Helen Squared (Helens Burness & Foord) have been superb partners for Complete Projects
Julie Saliba
"Helen is such a force! Enthusiastic and innovative, with tons of advice and ideas.
She's a massive ally and advocate for all her customers - especially when they don't have the confidence to voice it themselves! Her highly professional team helped us to develop a marketing strategy that involved a better understanding of our customers, fits our budget and works with the strengths of our team while ensuring they are comfortable with their online presence."
Robby Coelho
"I wish that Helen could write this for me - because I know she would understand what I want to say and also say it so much better than me ! That is how good she is.
Even though Helen is a leader in the Legal Marketing field - I asked for her help with thinking through marketing for Dalza - a completely different product and industry.
We worked through her Marketing Masterplanning programme - it starts from basics and ends with strategy. It was all well worth it. It enabled me to get my thoughts in order, to be challenged on some assumptions and get others confirmed, to get new perspectives, to see things I knew but had not yet recognised, and I learned a whole bunch in the process.
Helen is not a service provider, she truly becomes part of your team and on your side. And even after the programme, has always been responsive, willing to make time, and go the extra mile. If you're reading this and still wondering if you should try her services out, then that is probably a sure sign that you need her help."
Jane Wilson
"Leah and I had the absolute pleasure of working with Helen in the first half of this year. She is wise, funny, kind and challenging (not always easy to get that blend right but she certainly does).
Nilema Bhakta-Jones
"Delighted to recommend Helen, we worked on a Go To Market plan. She understood our brief completely, contributed really interesting builds on concepts. She seamlessly organised focus groups and synthesised the information and with recommendations on execution. The work product was excellent. It exceeded my expectations. The output gave me a fantastic foundation to iterate the plan. We worked collaboratively on a unique internal marketing campaign and engagement. Helen's knowledge and industry expertise enhanced the project, the cherry on the icing is how wonderful she is to work with. Working Helen does not feel like work, she brings humour, knowledge and expertise."
Sarah-Jane Butler
"I am thrilled to highly recommend Helen and her team for their exceptional service and professionalism. Their attention to detail and patience in understanding the intricacies of our business is commendable. Helen's team stands out for their deep, insightful analysis and bespoke advice, tailored specifically to our unique marketing challenges.
Their ability to provide constructive, actionable feedback is a testament to their dedication and expertise. Implementing their recommendations has already initiated positive changes in our marketing. The team's approach is not merely consultative; they engage as true partners, genuinely invested in our success.
Helen and her team’s blend of professionalism and personal touch is particularly impressive. Their insights have been invaluable, offering practical solutions and prompting significant, thoughtful developments in our business strategy. For any organization seeking to improve operations, understand their market better, or in need of expert guidance, Helen and her team are the ideal choice."
Manu Kanwar
"Helen is just pure magic. She has such enthusiasm, creativity and kindness, I feel lucky to work with her. She's super-focused and dedicated, always going above and beyond - and yet with so much ease and fun. Her passion to make the world a better place; her sensitivity to business needs as well as personal touches; and her informal authentic style, all make her a unique and invaluable advisor."
Michael Burne
"From the very first chat (which overran) I knew I'd found someone special. A deeply kind and thoughtful person who is literally riddled with integrity and being her true self. If you are lucky enough to work with Helen you will get the experience of someone who doesn't just do the job - a job incidentally she does fabulously well. You will also get an advocate, a confidante, a champion, an amazing and generous connector with a huge network across law and its affiliated businesses.
From marketing strategy for law brands to the execution of what's needed through a network of great providers she covers the A to Z of marketing particularly well for new, emerging brands and disruptors and challengers.
She's like lovely, sustainable, socially conscious and humble rocket fuel."
Adel Sheikh
"We've worked with Helen on a few different projects now and she is hands down our go-to legal marketing specialist. From social media to digital marketing strategies to an abundance of 80's references, she's got it all and should be your go-to person too!"
Nicky Leijtens
"Helen is a brilliant and creative marketing consultant who can help you make impact, with smart and efficient actions. Next to that, she is a business powerhouse, who knows what it takes to move from early-start-up to a more mature stage, without losing the playful and infectious early-stage spirit of opportunities and possibilities. She will guide you in developing an authentic and competitive value proposition, and help develop and implement an actionable plan that will enable you to grow your business in a sustainable way. Besides her extensive knowledge and experience, she brings lightness and creativity to the table, which is indispensable, especially when the going gets tough. Helen: despite having worked together for over 2,5 years now, you never stop to amaze and inspire me. Everything you touch, turns into gold!"
Helen Foord
"I never cease to be amazed by the depth of Helen's expertise. She's my go-to person for all things digital marketing and social media. Helen is the perfect blend of tactical excellence and heavyweight strategic skill. She always knows exactly the right way to go about achieving the commercial goals my clients have. I've yet to find a legal sector marketing challenge Helen can't meet head on and with her characteristic approachability, practicality and enthusiasm. In fact, I liked working with Helen so much we joined forces and created Helen Squared. How's THAT for a recommendation!"
Merlie Calvert
“Helen has terrific EQ, true empathy for our customers and an honest and creative energy that is infectious. We worked together recently on a social media campaign and strategy that was very raw and very real for Farillio’s community. I loved every aspect of her work, and every minute of working with her.”
Electra Japonas
“Helen supported the creation of our marketing strategy and building out our value proposition. She is one of the few people in the legal marketing space who really understands disruptive legal companies and what they aim to achieve. She is also collaborative, open-minded and easy to talk to. Thanks for all your help Helen!”
David Farquarhson
“Helen is a breath of fresh air and a true professional. She will quickly understand the true drivers of your business, developing and implementing a strategic marketing plan, powering visibility and brand awareness with an insightful social media strategy. What’s more, her infectious personality encourages long term buy in from the wider team. Helen achieves results – we were lucky to find her and it was a pleasure to work together.”
Justin North
“Any advice you can get from Helen for positioning and branding in the legal space is invaluable. She rocks!”
Janvi Patel
“Helen brought new life to the team. She had brilliant ideas and was able to implement them seamlessly. Helen is always thinking outside the box, but as there is literally no one who knows the legal market better as well as the movers and shakers within it, Helen knew how to guide us to develop and implement our vision. On the ground, Helen helped create and develop every aspect of the lawyer and client journey. She also worked on the Halebury flexible resourcing brand, the LPM offering, the co-founders’ personal brands as well as the legal team’s individual brands. Helen found new ways to help.”
Denise Nurse
“There is no one better to represent your brand, advise on marketing strategy, brainstorm new ideas with and turn your passion and visions into reality with, than Helen. I have a masterclass in marketing on every project we work on together. Helen has the expertise and experience of the biggest law firms coupled with the humility and nimbleness of New Law. She is also a simply fantastic human being. If you have the opportunity of working with her or any of her team it will be a winning moment for you. She is a game changer.”
Charlotte Noon
“I have long admired Helen’s social media presence and personal brand so when I wanted to conduct a social media review at EIP I couldn’t think of anyone better to work with! Helen produced a social media audit and delivered brand training which was a really interactive, fun, and useful session. Following Helen’s training there has been a marked increase in fee-earners usage and engagement with LinkedIn which is a great endorsement! It was a pleasure to work with Helen again and I would not hesitate to recommend her.”
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