“Working with Helen and the team has been a great experience. Professional, on time, seamless and fun, there really were no stumbling blocks. Everything ran like clockwork and I loved the feeling when reading their words describing my business, and seeing the logo and design bring them to life. Spot on!"
Robert Flint
Founder at Adviserly
"Helen gave LinkedIn training to our team. Many of the team are LinkedIn newbies or lurkers, and included quite a few LI sceptics. So a tough audience!
Helen's training was clear, engaging and encouraging. Our people have come out with ideas on how to get started, how to make LI work for them, and with a much more positive outlook towards LinkedIn.
If you need help with your LinkedIn, or are struggling to encourage staff engagement in the platform, get Helen involved! She'll sort you out with enthusiastic training, actionable points and cheer leading afterwards. Thanks Helen!"
“Helen recently helped me refine and enhance my LI profile. She explained how LI really works including how to make your profile stand out, optimal posting times etc. She quickly understood my background and helped me present my experience in a clear, authentic and engaging way. I came away with lots of practical tips and the tools to enhance my profile. I'd happily recommend Helen to anyone looking to strengthen their LI presence/ get more out of LI."
Sarah G
Interim Group General Council, Post Office Ltd
"Working with Helen on my LinkedIn was a real eye-opener. She has a brilliant way of cutting through the noise and showing you what actually matters. Rather than a generic checklist, she helped me build an approach that felt authentic to me and aligned with where I want to go. I came away not only with practical next steps but also with a clearer sense of how to use LinkedIn in a way that feels natural and sustainable. Helen’s energy, clarity and genuine interest made the session both enjoyable and incredibly useful. I left inspired, focused and ready to take action — she’s definitely someone I’d recommend to anyone wanting to make LinkedIn work harder for them."
“Working with Helen has given me new calm, clarity and vavoom to be the focussed professional I deserve to be. She understood me and my business in a heartbeat and generously shared her vast knowledge in a condensed super session. My LinkedIn love for Helen made my expectations ridiculously high and she EXCEEDED EXPECTATIONS. She was all her LI self and more. Women lifting women is the answer to life the universe and everything and Helen’s lifting me is going to ripppppple!!!! Run don’t walk to work with Helen Burness."
Alice Ramsay
Alice Ramsay Communications
"Helen delivered a 2-part virtual course for our managing associates on “Using linkedin as a channel for your online brand”. She delivered practical, actionable tips with her trademark enthusiasm. She knows LinkedIn inside out and, even more importantly for us, she knows how to make it work for the legal world. I found it personally really inspiring and so did those it was aimed at – in the words of one of them “Excellent presenter, great content - all very practical and useful in real life!”
“I had a brilliant 1:1 with Helen who helped me develop a strategy I was happy with (and importantly confident I could realistically deliver). She really listened to who I am and what I was wanting to do and asked all the right questions. The hour was full of useful tips, tricks and insight with no need to take notes as she provided a really clear write up of our meeting complete with action points. Helen is also just a really enjoyable person to spend an hour with! Can’t recommend enough."
Frances Harris
Family Law Barrister, Harcourt
"I was feeling very low in confidence with my LinkedIn profile and needed some support getting a work campaign off the ground. I'm so pleased I booked a session with Helen, who was very supportive and offered lots of insights into the platform. I'm so grateful for the strategy we talked through on the call and the follow up also. Thank you Helen for the "level up" and the boost in confidence."
“Helen and I worked together in a strategy session. I walked away with a really clear map of informed actions, that maps squarely to our businesses mission, purpose and values. Helen's ability to quickly lock in to the business objectives meant in a very short period of time I got comfort, clarity and confidence on marketing next steps. Really ideal for a founder operating across a whole array of business issues and it's made me start enjoying LinkedIn again - bonus points for the win! Plus Helen is a lot of fun to work with - I really enjoyed it and would recommend to other small business owners working in the legal sector."
Carla Hoppe
Founder, Wealthbrite
"I really enjoyed working with Helen and found our session incredibly valuable. She provided structured, actionable advice that I was able to implement immediately. Helen has a deep understanding of how to use LinkedIn effectively and intentionally, tailoring her guidance to align with my goals. Her extensive background in law adds meaningful context to her insights, ensuring her recommendations can be quickly and easily applied in practice."
“We recently had a LinkedIn training session with Helen and were really impressed. She delivered clear, actionable advice tailored to our business goals, with a sharp eye for both strategy and detail. Her no-fluff approach made the session engaging and immediately valuable - our team left energised and far more confident about using LinkedIn effectively. If you're serious about levelling up your presence on LinkedIn, Helen’s the one to speak to."
Kathy Soulsby
Personally Virtual
"Do you ever wish someone was there to cheer you on, push you forward and be a sounding board for all things LinkedIN and marketing? Then Helen is your woman. She is a huge resource for legal solopreneurs ( and small companies) for marketing strategy and comms, but even more she will be your champion and goes above and beyond to help you succeed and thrive. A lovely human wrapped and legal marketing guru."
“I would highly recommend Helen's 'LinkedIn Level Up' session. Helen shared so many incredible insights into both the use of LinkedIn and wider marketing initiatives - it was absolute gold dust. Helen is incredibly professional, personable and very easy to work with. I would recommend these sessions to lawyers working in both private practice and in-house. Law firms looking for a great conference speaker should reach out to Helen! Looking forward to putting everything into practice - I might even draft a few 'spicy posts' ... watch this space."
Elizabeth Hyde
Director, Hesper GRC
"Helen has been by my side pretty much throughout Kuberno’s journey from idea to recognised player in the legal tech space. I could not have been without her energy, creativity, exceptional writing skills and expertise in navigating the legal tech world. Helen is also a jolly nice human being to boot. Any client of Helen’s is very lucky to have her on their side. (ps she could have written this far better than me)"
“Helen is an incredible bundle of energy and enthusiasm - she could probably persuade Oliver Cromwell to throw a karaoke dance party - whose solid experience in the legal world gives her the edge when it comes to helping legal professionals with social media strategy. If you need help figuring out what you’re trying to do on LinkedIn, clear steps to put strategy into action, and accountability, you want Helen on your team."
Alice Nash
Barrister, Hailsham Chambers
"Delivered beyond the brief! I worked with Helen, choosing her Momentum Sessions, to work on my LinkedIn strategy, image and content. I learnt so much and making her suggested tweaks had an immediate impact. I immediately saw an increase in new followers from outside my network and direct enquiries for my services. Her system of recording everything and creating a task list to be worked through, was super helpful and meant I didn't have to action everything immediately and could do in my own time. Wouldn't hesitate to recommend Helen to other's wanting to have a LinkedIn "glow up"!
"Working with Helen Burness and the Helen Squared team has made a real difference to Complete Projects! When we started working with Helen, our LinkedIn presence lacked coherence - we weren't clearly communicating who we are, what we do and why we are different. What impressed me most was how Helen B, Helen Foord, and their team genuinely took the time to understand our business. They helped us formulate our strategy, identify our audience and craft a message that succinctly explained us and our services. We're still on a journey, but they've given us the foundation and direction we needed. They've also been brilliant at introducing us to contacts in their network, opening doors we would not have found ourselves. Helen's friendly and supportive approach made the whole process enjoyable - even when tackling the challenges of marketing that previously felt overwhelming to us!"
Keith Bottomley Managing Director, Complete Projects
"A breath of fresh air! After many years of admiring her work from afar, I booked a Marketing Momentum session with Helen to review marketing strategy for our newly-launched medicolegal business, Kapadia Rose. Having had the full experience, I see now why people love working with her. Prior to the session, I sent a jumble of notes, business plan and branding documents, wondering how anyone could possibly make sense of it, but Helen responded via email with a clear strategy for our meeting, having clearly read and understood the material. Two glorious hours followed discussing how we tell the (medicolegal) world about our vision and values at Kapadia Rose, the amazing team we have, and all the ways we believe we can help. Helen is a powerhouse of marketing know-how who gets straight to the heart of the matter with genuine interest, energy and clarity. Less than 24 hours after our session, we were in possession of the full recording, transcript, and a document containing the key points and priorities for our strategy going forward. Momentum by name, momentum by nature - this has given Kapadia Rose a big boost and has given me the confidence to shout from the (virtual!) rooftops about what we do! THANK YOU, Helen, for being so genuinely engaged and positive about the Kapadia Rose brand & mission and infusing it with even more energy, passion and purpose. Having people like you in our corner makes me feel so much more confident about achieving our goals."
Dr Emily-Rose Cluderay (PhD)
Chief Executive / Practice Director, Kapadia Rose
"Can’t recommend Helen Burness enough to innovative law firms in the market for great digital marketing strategies and services. We have now been working with the H2 Team for over a year and we have new plans for the year ahead.Helen has provided the best possible program for a law firm of our size, at a budget we could afford. We are grateful to be able to collaborate with someone as senior as Helen Burness in legal marketing. I am often asked why I chose Helen instead of a generic digital marketing agency. The reason is very simple. A generic not specialized marketing agency can be a total disaster for a law firm. We had gone through this experience before and we never wanted to repeat it. Helen just knows how to be innovative without being disrespectful to the legal profession. She can push on innovation just enough while at the same time maintaining the type of trust clients need to have in their solicitors, that they’ll do the right thing, that they’ll act with honesty and integrity. Thank you Helen and team for all you do for Yungo Law."
Clotilde Iaia-Polak
Managing Partner, Yungo Law
"Helen Squared (Helens Burness & Helen Foord) have been superb partners for Complete Projects. In just a few weeks, they got us through audience, strategy, content and implementation for effective and sustainable marketing activity where we previously just relied on word of mouth reputation. They’ve also brought us many direct connects to potential clients, partners and colleagues. All with the sense of fun suggested by the 80’s hook that initially reeled us in (5 Star then One Step Beyond)."
Mick Edmondson
Founder & Program Lead, Complete Projects
"Helen is such a force! Enthusiastic and innovative, with tons of advice and ideas. She's a massive ally and advocate for all her customers - especially when they don't have the confidence to voice it themselves! Her highly professional team helped us to develop a marketing strategy that involved a better understanding of our customers, fits our budget and works with the strengths of our team while ensuring they are comfortable with their online presence."
Julia Saliba
Chief Innovation Officer, echo.legal
"I wish that Helen could write this for me - because I know she would understand what I want to say and also say it so much better than me ! That is how good she is. Even though Helen is a leader in the Legal Marketing field - I asked for her help with thinking through marketing for Dalza - a completely different product and industry. We worked through her Marketing Masterplanning programme - it starts from basics and ends with strategy. It was all well worth it. It enabled me to get my thoughts in order, to be challenged on some assumptions and get others confirmed, to get new perspectives, to see things I knew but had not yet recognised, and I learned a whole bunch in the process. Helen is not a service provider, she truly becomes part of your team and on your side. And even after the programme, has always been responsive, willing to make time, and go the extra mile. If you're reading this and still wondering if you should try her services out, then that is probably a sure sign that you need her help."
Robby Coelho
Founder, Dalza
"Leah and I had the absolute pleasure of working with Helen in the first half of this year. She is wise, funny, kind and challenging (not always easy to get that blend right but she certainly does). She understands the challenges of SMS (social media squeamishness - in my mind anyway) and helped us navigate it in a structured, clear and practical fashion. I would thoroughly recommend working with Helen if you need clarity and guidance on improving your use, understanding and confidence with LinkedIn (she does other great stuff too but that was what we needed her for). Direct, clear, practical, sparky and engaging - all we wanted and more!! Thank you Helen - missing you already!"
Jane Wilson
Trainer and Co-Founder, Teal Street
"Delighted to recommend Helen, we worked on a Go To Market plan. She understood our brief completely, contributed really interesting builds on concepts. She seamlessly organised focus groups and synthesised the information and with recommendations on execution. The work product was excellent. It exceeded my expectations. The output gave me a fantastic foundation to iterate the plan. We worked collaboratively on a unique internal marketing campaign and engagement. Helen's knowledge and industry expertise enhanced the project, the cherry on the icing is how wonderful she is to work with. Working Helen does not feel like work, she brings humour, knowledge and expertise."
Nilema Bhakta-Jones
Multi-award winning Executive, GC, Founder Courageous Leaders Event, Board Advisor Empathy Week
"I am thrilled to highly recommend Helen and her team for their exceptional service and professionalism. Their attention to detail and patience in understanding the intricacies of our business is commendable. Helen's team stands out for their deep, insightful analysis and bespoke advice, tailored specifically to our unique marketing challenges. Their ability to provide constructive, actionable feedback is a testament to their dedication and expertise. Implementing their recommendations has already initiated positive changes in our marketing. The team's approach is not merely consultative; they engage as true partners, genuinely invested in our success. Helen and her team’s blend of professionalism and personal touch is particularly impressive. Their insights have been invaluable, offering practical solutions and prompting significant, thoughtful developments in our business strategy. For any organization seeking to improve operations, understand their market better, or in need of expert guidance, Helen and her team are the ideal choice."
Sarah-Jane Butler
Lawyer and Founder, Farringford Legal
"Helen is just pure magic. She has such enthusiasm, creativity and kindness, I feel lucky to work with her. She's super-focused and dedicated, always going above and beyond - and yet with so much ease and fun. Her passion to make the world a better place; her sensitivity to business needs as well as personal touches; and her informal authentic style, all make her a unique and invaluable advisor."
"From the very first chat (which overran) I knew I'd found someone special. A deeply kind and thoughtful person who is literally riddled with integrity and being her true self. If you are lucky enough to work with Helen you will get the experience of someone who doesn't just do the job - a job incidentally she does fabulously well. You will also get an advocate, a confidante, a champion, an amazing and generous connector with a huge network across law and its affiliated businesses.From marketing strategy for law brands to the execution of what's needed through a network of great providers she covers the A to Z of marketing particularly well for new, emerging brands and disruptors and challengers.She's like lovely, sustainable, socially conscious and humble rocket fuel."
Michael Burne
Managing Partner, Carbon Law Partners and Bamboo Platform
"We've worked with Helen on a few different projects now and she is hands down our go-to legal marketing specialist. From social media to digital marketing strategies to an abundance of 80's references, she's got it all and should be your go-to person too!"
"Helen is a brilliant and creative marketing consultant who can help you make impact, with smart and efficient actions. Next to that, she is a business powerhouse, who knows what it takes to move from early-start-up to a more mature stage, without losing the playful and infectious early-stage spirit of opportunities and possibilities. She will guide you in developing an authentic and competitive value proposition, and help develop and implement an actionable plan that will enable you to grow your business in a sustainable way. Besides her extensive knowledge and experience, she brings lightness and creativity to the table, which is indispensable, especially when the going gets tough. Helen: despite having worked together for over 2,5 years now, you never stop to amaze and inspire me. Everything you touch, turns into gold!"
Nicky Leijtens
Former Co-Founder, She Breaks the Law
"I never cease to be amazed by the depth of Helen's expertise. She's my go-to person for all things digital marketing and social media. Helen is the perfect blend of tactical excellence and heavyweight strategic skill. She always knows exactly the right way to go about achieving the commercial goals my clients have. I've yet to find a legal sector marketing challenge Helen can't meet head on and with her characteristic approachability, practicality and enthusiasm. In fact, I liked working with Helen so much we joined forces and created Helen Squared. How's THAT for a recommendation!"
“Helen has terrific EQ, true empathy for our customers and an honest and creative energy that is infectious. We worked together recently on a social media campaign and strategy that was very raw and very real for Farillio’s community. I loved every aspect of her work, and every minute of working with her.”
Merlie Calvert
CEO & Founder, Farillo
“Helen supported the creation of our marketing strategy and building out our value proposition. She is one of the few people in the legal marketing space who really understands disruptive legal companies and what they aim to achieve. She is also collaborative, open-minded and easy to talk to. Thanks for all your help Helen!”
Electra Japonas
CEO and Founder, TLB
“Helen is a breath of fresh air and a true professional. She will quickly understand the true drivers of your business, developing and implementing a strategic marketing plan, powering visibility and brand awareness with an insightful social media strategy. What’s more, her infectious personality encourages long term buy in from the wider team. Helen achieves results – we were lucky to find her and it was a pleasure to work together.”
David Farquarhson
Former Co-Founder, Ignition Law
“Any advice you can get from Helen for positioning and branding in the legal space is invaluable. She rocks!”
Justin North
Former MD, Morae
“Helen brought new life to the team. She had brilliant ideas and was able to implement them seamlessly. Helen is always thinking outside the box, but as there is literally no one who knows the legal market better as well as the movers and shakers within it, Helen knew how to guide us to develop and implement our vision. On the ground, Helen helped create and develop every aspect of the lawyer and client journey. She also worked on the Halebury flexible resourcing brand, the LPM offering, the co-founders’ personal brands as well as the legal team’s individual brands. Helen found new ways to help.”
Janvi Patel
Former CEO of Halebury, Vice President of Elevate
“There is no one better to represent your brand, advise on marketing strategy, brainstorm new ideas with and turn your passion and visions into reality with, than Helen. I have a masterclass in marketing on every project we work on together. Helen has the expertise and experience of the biggest law firms coupled with the humility and nimbleness of New Law. She is also a simply fantastic human being. If you have the opportunity of working with her or any of her team it will be a winning moment for you. She is a game changer.”
Denise Nurse
Former CEO of Halebury and Vice President of Elevate
“I have long admired Helen’s social media presence and personal brand so when I wanted to conduct a social media review at EIP I couldn’t think of anyone better to work with! Helen produced a social media audit and delivered brand training which was a really interactive, fun, and useful session. Following Helen’s training there has been a marked increase in fee-earners usage and engagement with LinkedIn which is a great endorsement! It was a pleasure to work with Helen again and I would not hesitate to recommend her.”
Charlotte Noon
Head of Marketing & Business Development, EIP