Running a legal business means juggling a hundred tasks at once. Client work, admin, and business development often push content marketing to the bottom of the to-do list. But here’s the thing: the content you’ve already created is a goldmine. A content audit is the perfect way to ensure that it’s working as hard as you are.
At Helen Squared, we believe that your content shouldn’t just sit there gathering dust—it should be driving your business forward. A content audit isn’t just about ticking boxes, it’s about making sure everything you’ve created is pulling its weight. Here’s how conducting a content audit can help your legal business maximise its potential.
What is a content audit?
A content audit is essentially a health check for all your marketing materials—from blog posts and articles to social media updates and videos. It’s about figuring out what’s working, what’s falling flat, and what can be repurposed or refreshed. The goal? To make sure every piece of content is doing its job to help you reach your marketing goals.
But let’s be clear: this isn’t just a “spring clean” of your content. It’s about making sure the time and effort you’ve invested in creating content continues to deliver results. By assessing the impact of your existing content, you’ll uncover hidden opportunities for growth, engagement, and brand visibility.
Why legal businesses need a content audit
Legal businesses often create great content but don’t always make the most of it. A content audit allows you to review everything you’ve produced and ask, “Is this working for me? Is it reaching the right people?” It’s about ensuring your content isn’t just out there floating around but actively driving your business forward.
Maximise what you’ve got
Why constantly churn out new content when you’ve already got great material waiting to be repurposed? A content audit helps you make the most of your existing content by identifying what can be reworked, expanded, or updated to keep your audience engaged. Imagine turning one high-performing blog post into a series of client guides or social media posts—it’s about getting more mileage out of what’s already there.
Increase engagement
A well-executed content audit helps you understand what resonates with your audience. Once you know which pieces of content are driving the most traffic, engagement, or conversions, you can focus on creating more of what works. And guess what? That means a better connection with your audience and more opportunities to grow.
Efficient resource use
Let’s face it—creating new content from scratch is time-consuming. By auditing and repurposing existing content, you free up valuable resources to focus on other areas of your business. With a clear picture of what’s working, you can streamline your content marketing efforts, keeping things fresh without starting over every time.
What can you expect from a content audit?
Clarity and strategy
A content audit gives you a clear view of what’s working and what’s not. It’s a chance to strategically refine your content so that it aligns with your business goals and your audience’s needs.
Maximised ROI
By repurposing high-value content, you can maximise your return on investment. Whether it’s expanding an article into a guide or turning a blog post into a series of social media posts, you’ll get more out of the content you’ve already created.
Fresh ideas
Sometimes the best ideas come from what you’ve already done. A content audit helps you uncover opportunities for new angles, different formats, and fresh takes on existing content.
Let’s make your content work harder
At Helen Squared, we understand the unique challenges of running a legal business. You don’t need to constantly create new content to stay relevant—sometimes it’s about getting more from what you’ve already done. If you’re ready for a strategic approach to your marketing that makes the most of your content, we’d love to help.
Contact Helen Squared today to learn about our range of marketing programmes designed specifically for legal businesses. Let’s make sure your content is working smarter, not harder.