Working with a start-up – scale up legal tech business
I teamed up with an innovative legal tech start-up disrupting the world of governance.
As their strategic marketing partner, I worked directly with the co-founders as we worked together to elevate the company brand, boost their LinkedIn presence, secure PR opportunities, position, message and launch their flagship tech product and amplify their visibility on the digital stage. This helped pave the way for their successful Series A funding and a strategic partnership with a major US financial services organization.
As the company continues to scale and develop its in-house marketing function, I remain on hand as their
trusted marketing advisor.
Virtual CMO for an Alternative Legal Service Provider
Picture this: an Alternative Legal Service Provider (ALSP) hungry for marketing success.
I stepped in as their virtual CMO to breathe new life into their marketing. I delivered brand refresh and website revamp, to align their digital presence with their ambition and collaborated with a digital partner to optimize their SEO strategy, catapulting them to the top of search results for key terms in their industry. Through the development of a powerful content strategy, we saw 70% growth in their company LinkedIn page in just 18 months.
I also trained their community of legal consultants on the power of LinkedIn, allowing them to harness its potential.
The result? A strong, differentiated talent brand that positioned this law firm alongside other challenger brands in the legal marketplace.
Social Audit, strategy and training for a market leader in legal education
I joined forces with a market leader in legal education ready to take their LinkedIn game to the next level.
I conducted a thorough social audit, developed a robust approach to content and campaigns and developed processes and systems that fuelled their social media activity and empowered them to reach a wider audience.
But the real magic happened when I trained the team on personal brand strategies, empowering them to become visible employee advocates for their company brand.
Through this journey, we transformed their education brand into not just a market leader but an influential force driving change in the legal industry.