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I’m just a marketing strategist, standing in front of a legal founder, asking them to love  strategy. I do hope you enjoy this retro Notting Hill reference but the reality is that in the legal world the mention of marketing strategy sends a shiver down the spine.  Why? Because in the legal industry, strategy often […]

So let me firstly apologise if you’ve now got that 90s earworm stuck in your head – but if you’ve been in my world a while, you’ll know karaoke is a core content pillar of mine!  In this month’s blog, I’m taking you behind the scenes of Saltmarsh Marketing’s very own marketing strategy and planning. 

Spend any amount of time on LinkedIn and it won’t take long before you come across complaints about LinkedIn’s algorithm and its low reach. Because the reality is that reach isn’t what it used to be, back in those halcyon days.  Whether you work in marketing for a law firm, or you’re a legal founder

I’ve worked with hundreds of lawyers and legal professionals who refuse to be boring. Most know they should be doing more with LinkedIn. But few feel confident that they’re using it in a way that actually works for them and their goals. When your time is already limited, LinkedIn can feel like just another thing

If you’re in legal marketing I’m sure you have by now been thinking about AI. But have you thought about AI SEO? I don’t blame you if you haven’t – it’s starting to feel a bit like stepping into the Matrix. The way people search for content and services is shifting fast across every industry,