If you’ve been around in the Saltmarsh Marketing world for a while, you’ll know that I talk a lot about knowing who you are and who you serve. Positioning yourself to stand out in an incredibly noisy online world means being clear and confident about your brand. How are you different from others in the […]
Saltmarsh Marketing: Not Your Typical Legal Marketing Agency Read More »
Strategy. The word that sends a shudder down your spine as a legal SME, right? Because let’s face it, we’re all too familiar with high-level marketing strategy decks that you can’t do anything with. Too many diagrams and frameworks! Too few actionable plans to bring new clients into the law firm. I want to show
How to create a law firm marketing strategy from scratch Read More »
Running a legal business means juggling a hundred tasks at once. Client work, admin, and business development often push content marketing to the bottom of the to-do list. But here’s the thing: the content you’ve already created is a goldmine. A content audit is the perfect way to ensure that it’s working as hard as
It’ll come as no surprise to you, my legal friend, that I believe modern marketing is a must for today’s legal businesses. As a legal marketer with over two decades of experience with law firms and legal founders, I’ve firmly carved out my space in the legal sector. There’s a question that comes up pretty
Should you Invest in a Specialist Legal Marketer? Read More »
In a world where legal marketing today is less “power brand” and more “power to the people” and where the significance of social media grows daily, LinkedIn is the place to be. Imagine attending the world’s largest global legal conference – with relevant content, conversations and clients, right there at your fingertips – every single
The Power of Personal Branding with LinkedIn for Lawyers Read More »
Welcome to the second part of our series on content repurposing for small legal businesses. If you haven’t had a chance to read the first part in our series, which talks about what content repurposing is and why it matters, you can read it here! We know that finding time for effective content marketing
Mining gold: Identifying repurposing opportunities in your content Read More »
