Let me tell you a story, about a time, long, long ago. Before LinkedIn was the place to be for lawyers and legal folks. I built business for Saltmarsh Marketing through in person events and networking. Endless coffee meetings. Free speaking slots and workshops. And it worked. A coffee meeting did not always result in […]
Events and networking: Crucial for your legal marketing but a strategy is key Read More »
Most law firms get stuck on the same question: should we focus on building the firm’s brand or the personal brands of our lawyers? But the two aren’t in competition, they’re two sides of the same coin. Clients connect with people, but they trust an established name. If you want to stand out, you need
Personal Brand vs. Law Firm Brand: Where Should You Focus Your Marketing? Read More »
Social media is a lot, isn’t it? It feels like new platforms are popping up left, right and centre, with the likes of BlueSky, Threads and Substack fast on the rise. RIP to X (formerly known as Twitter) and all who sailed in her, in the good old days! And now we see it falling
The Future of Social Media for Legal Marketing Read More »
The world of legal marketing is changing just like every other industry. AI is getting more and more powerful. Technology is evolving quicker than you can shake a first at those pesky bots on LinkedIn. And our customers’ needs are also changing which, let’s be honest, is the most important bit. We have to be
What’s Hot / What’s Not for 2025 Read More »
If you’ve been around in the Saltmarsh Marketing world for a while, you’ll know that I talk a lot about knowing who you are and who you serve. Positioning yourself to stand out in an incredibly noisy online world means being clear and confident about your brand. How are you different from others in the
Saltmarsh Marketing: Not Your Typical Legal Marketing Agency Read More »
Strategy. The word that sends a shudder down your spine as a legal SME, right? Because let’s face it, we’re all too familiar with high-level marketing strategy decks that you can’t do anything with. Too many diagrams and frameworks! Too few actionable plans to bring new clients into the law firm. I want to show
How to create a law firm marketing strategy from scratch Read More »
