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For most of my career, I worked behind the scenes in businesses as a legal marketer. No billing target, no seat at the metaphorical table.  If you’re a woman in law, particularly in a non-fee earning or business services role, this might feel familiar.  LinkedIn helped me reconnect with a voice I did not realise […]

A practical, legal founder-friendly guide to building a legal marketing strategy that builds visibility, trust and pipeline. If you are a legal founder starting 2026 without a clearly defined marketing strategy, fear not – there is still time. You are in the same position as most small and growing legal businesses. And the good news

There’s a very specific reason that LinkedIn has felt altogether different in 2025. And it’s something called 360Brew. It’s the biggest shift to the platform in years – it’s been gradually rolled out throughout 2025 and will continue to shape the kind of success you can have from your LinkedIn presence.  It is a foundational

I’m just a marketing strategist, standing in front of a legal founder, asking them to love  strategy. I do hope you enjoy this retro Notting Hill reference but the reality is that in the legal world the mention of marketing strategy sends a shiver down the spine.  Why? Because in the legal industry, strategy often

So let me firstly apologise if you’ve now got that 90s earworm stuck in your head – but if you’ve been in my world a while, you’ll know karaoke is a core content pillar of mine!  In this month’s blog, I’m taking you behind the scenes of Saltmarsh Marketing’s very own marketing strategy and planning. 

Declining LinkedIn reach has many professionals questioning whether their current LinkedIn strategy is still effective. Spend any amount of time on LinkedIn and it won’t take long before you come across complaints about LinkedIn’s algorithm and its low reach. Because the reality is that reach isn’t what it used to be, back in those halcyon