Marketing Masterplanning

Q: Social Media gives me the ick. Is this coaching programme right for me?

Definitely! So many of my clients struggle with the social media cringe factor. But it’s such a vital part of the marketing mix. Toy of this programme is that it gives you confidence and clarity about what you can talk about that feels authentic and purposeful to you.

Q: What if I’ve never really invested in marketing until now?

Then you’re a prime candidate! Whether you come to this programme brimming with ideas or barely understanding marketing - the end result will be the same: a marketing strategy and plan that’s bespoke to your business.

Q: How much time do I need to invest in the programme?

About 20 hours between our coaching sessions and your follow up work - but you’ll have plenty of flexibility around when and how often we meet.

Q: I’m a business of one - is this right for me?

All the more so! Your time, energy and money are limited and you need the confidence and security that you’re investing it in something that will give you business results as a return on your investment.

A strategic marketing coaching programme for legal founders who want clarity, confidence, and a plan to grow.

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Hello, you legal legend.

You’ve done something brave. You’ve taken the leap and built your own law firm or legal business, one that blends sharp legal expertise with real entrepreneurial spark.

But now?

You’re in the thick of it.

You’re ambitious. You’re ready to grow. But without a clear marketing strategy, things can feel messy, overwhelming and stop-start.

If that sounds familiar, you’re in the right place

Marketing isn’t just a box to tick, it’s how you grow. But only if it’s done with structure, intention, and clarity.

Here’s what I see all the time:

You’re unsure what’s working and what’s not
You’re stuck in start–stop mode, chasing shiny tactics
You’re showing up online but not seeing real results
You know your strength lies in law, not marketing

You’re not doing anything wrong. You just don’t have a plan yet.

“I wish that Helen could write this for me - because I know she would understand what I want to say and also say it so much better than me! That is how good she is.

We worked through her Marketing Masterplanning programme - it starts from basics and ends with strategy. It was all well worth it.

Robbie Coelho - Founder, Dalza

It enabled me to get my thoughts in order, to be challenged on some assumptions and get others confirmed, to get new perspectives, to see things I knew but had not yet recognised, and I learned a whole bunch in the process.

Helen is not a service provider, she truly becomes part of your team and on your side. And even after the programme, has always been responsive, willing to make time, and go the extra mile.”

If marketing were easy, you’d already have it nailed.

You’re here because you know:

There’s a difference between making a noise and making an impact

Growing your followers is not the same as growing a business

Being visible doesn’t mean being profitable

You understand that real growth comes from aligning sales and marketing with clear, strategic intent.

But you’re stuck on how.

And why would you be? You’re a legal expert, not a marketer,

But it is my area of expertise. And that’s exactly why I created Marketing Masterplanning.

I’ve worked with countless legal founders who feel overwhelmed trying to do it all without the training, support or structure to make marketing work.

Too often, they end up winging it or wasting time and money on one-size-fits-all solutions that promise the world but deliver very little. No wonder it feels isolating! But you don’t have to go it alone.

I built Marketing Masterplanning because I care as much about your business growth as you do. And I know exactly how to help you get there.

Every legal founder deserves strategic, sector-specific marketing support that delivers clarity, confidence and results.

Tom Fleuriot - Founder, Flocsam

I want my marketing to be fun!

“Helen is awesome. Anybody in the legal world looking for support on their marketing or LinkedIn should work with her. When I worked with Helen, she shared with me her incredible experience and continuous development in legal industry marketing and social media. She brought her whole self into the exercise, so that I felt seen and understood when having trouble getting going or dealing with certain approaches. She offered sensible and gentle but compelling sense-checks, using both her emotional intelligence and trusted techniques, when I swang the other way. Most of all, I felt like I had a real champion - moving beyond the initial brief to promote me, introduce me to others, and encourage me to get out there. And she went beyond, offering advice, solicited or unsolicited, that was clearly focused on my interests. A proper ally. And it was always fun as well."

This is not just Linkedin training. This is Marketing Masterplanning:

A marketing coaching programme designed to give you a clear, confident path to sustainable business growth.

You’ll walk away with a strategic sales and marketing plan built around your goals, your clients, and your strengths.

No more guessing, second-guessing, or chasing trends that don’t serve you.

Just a focused, structured approach that empowers you to grow on your terms.

I’m not here to reinvent the wheel. I’m here to guide you out of the overwhelm, into clarity and confident action.

Imagine this...

You’re not stuck in second-guessing anymore. You’ve got a clear plan and you’re confidently putting it into action.

Future You is:

Clear on what you’re selling, to whom, and how to market it
Showing up with purpose
Attracting more of the right clients
Scaling sustainably, without burning out
Supported by a marketing partner who gets you and your goals

✨ That’s the power of having a proper marketing masterplan.

Get Masterplanning Now!

Hi, I’m Helen 👋 Your future marketing partner. I’ve spent decades working at the forefront of change in the legal sector. I’ve been there, done that and very much got the legal T-shirt.

I worked in marketing in a global law firm at the start of my career, before moving into the commercial Bar and then leading marketing and business development at one of the first ever NewLaw start-ups. I helped scale that business through to exit - an experience that ignited my passion for working with legal businesses ready to change the status quo and do things differently.

When I set up Saltmarsh Marketing, it was to bring twenty years of experience and an entrepreneurial mindset to the world of legal marketing.

HELEN-BURNESS-SHOREDITCH-Donna-Ford2025-13

Helen Burness - Saltmarsh Marketing Head Honcho

What You Get Inside Marketing Masterplanning

6 x 1:1 Strategy Sessions. Live, focused sessions where we unpack your goals, define your audience, refine your messaging, and build your bespoke marketing plan.

A dedicated ClickUp space for sharing ideas, notes, actions and resources, so everything’s in one place and easy to track.

Each session is recorded with summary notes so nothing gets lost and you can revisit insights any time.

You’ll have access to me between sessions for guidance, feedback and check-ins as you start putting your plan into action.

By the end of our programme together, you’ll have a documented marketing strategy and execution plan, which will keep you on track for the next twelve to eighteen months.

Youl will have the strategy, plan and direction to help you roadmap your way to success.

Marketing Masterplanning gives you...
a business partner, head of marketing, cheerleader and coach all rolled into one, right by your side.

Say hello to:

⚡ More of the right clients, coming to you
⚡ Confidence in your marketing (because you have a plan)
⚡ Clear, consistent messaging that connects
⚡ Smart, strategic action
⚡ Sustainable growth without the burnout

Marketing Masterplanning is perfect for you if:

✅ You’re launching or scaling your legal business and want to do it properly
✅ You value expert marketing support
✅ You’re ready to learn and take action
✅ You want clarity, confidence and a clear marketing direction
✅ You value structure, accountability and a nudge when you need it

We may not be a great fit if:

❌ You aren’t ready to put the work in
❌ You’re fearful of change or challenge
❌ You think marketing is easy
❌ You’re not fussed about working with integrity
❌ You’re looking for a quick fix

Manu Kanwar - Founder of Lex Solutions

"Helen is just pure magic.

She has such enthusiasm, creativity and kindness, I feel lucky to work with her.

She's super-focused and dedicated, always going above and beyond - and yet with so much ease and fun.

Her passion to make the world a better place; her sensitivity to business needs as well as personal touches; and her informal authentic style, all make her a unique and invaluable advisor."