Marketing Masterplanning

Structured and strategic marketing coaching for
brave, bold legal founders who are ready to grow their business sustainably.

Hello, you legal legend. I reckon I know a few things about you already:

✅ You’re a legal pro
✅ You’ve got a big, bold, business vision
✅ You have entrepreneurial prowess

You bravely decided to take a leap and create your very own legal business. I’ve been in your shoes. Launching a brand new business that blends your industry expertise with your enterprising enthusiasm is exciting.

But now?

You’re feeling overwhelmed - you’ve come to a bit of a standstill.

Growing and scaling a law firm or legal business sustainably, in today’s market is a whole other game, right?

Every single legal founder I’ve worked with over the years has one thing in common...

... they've felt like marketing is a dark art not to be messed with.

But the good news is there’s light at the end of the tunnel and it comes in the form of a marketing masterplan.

“I wish that Helen could write this for me - because I know she would understand what I want to say and also say it so much better than me! That is how good she is.

We worked through her Marketing Masterplanning programme - it starts from basics and ends with strategy. It was all well worth it.

It enabled me to get my thoughts in order, to be challenged on some assumptions and get others confirmed, to get new perspectives, to see things I knew but had not yet recognised, and I learned a whole bunch in the process.

Helen is not a service provider, she truly becomes part of your team and on your side. And even after the programme, has always been responsive, willing to make time, and go the extra mile.”

Robby Coelho
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Robbie Coelho - Founder, Dalza

Whoever said marketing is easy and that anyone can do it is telling fibs. But I don’t need to tell you that.

You’re here because you know:

⚡ There’s a difference between making a noise and making an impact.
⚡ Growing your followers is not the same as growing a business.
⚡ Being visible doesn’t mean being a successful business owner.

You understand the commercial power of bringing together sales and marketing fundamentals to create sustainable growth for your legal business.

But you’re stuck on how.

Which makes total sense because marketing is not your area of expertise. Your professional prowess lies in legal.

But it is mine. And that’s exactly why I created Marketing Masterplanning.

I’ve seen too many legal founders struggle with overwhelm and exhaustion, trying to navigate the world of marketing without any formal training or experience.

And without any expert guidance, you inevitably end up winging it, being promised the world but getting burned by generic digital marketing providers who focus on short-term tactics.

This is what makes entrepreneurialism feel lonely at times, right? I created Marketing Masterplanning because I’m as invested in the success of your business vision as you are but even more experienced when it comes to legal marketing.

Every legal founder like you should have access to industry-specific, expertise advice that gives you the tools to succeed today, tomorrow and beyond.

'I’ve seen too many legal founders struggle with overwhelm and exhaustion, trying to navigate the world of marketing without any formal training or experience.

And without any expert guidance, you inevitably end up winging it, being promised the world but getting burned by generic digital marketing providers who focus on short-term tactics.

This is what makes entrepreneurialism feel lonely at times, right? I created Marketing Masterplanning because I’m as invested in the success of your business vision as you are but even more experienced when it comes to legal marketing.

Every legal founder like you should have access to industry-specific, expertise advice that gives you the tools to succeed today, tomorrow and beyond."

Nilema Bhakta-Jones - Multi-award winning Executive, GC, Founder Courageous Leaders Event, Board Adviser Empathy Week
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Nilema Bhakta-Jones
Multi-award winning Executive, GC, Founder Courageous Leaders Event, Board Adviser Empathy Week


“Delighted to recommend Helen, we worked on a Go To Market plan. It exceeded my expectations.

The output gave me a fantastic foundation to iterate the plan. We worked collaboratively on a unique internal marketing campaign and engagement.

Helen's knowledge and industry expertise enhanced the project, the cherry on the icing is how wonderful she is to work with.

Working with Helen does not feel like work, she brings humour, knowledge and expertise.”

This is not just Linkedin training. This is Marketing Masterplanning:

A truly bespoke coaching programme that equips you with a masterplan for your sales and marketing.

You get the tools, systems and strategies to navigate a path towards your own unique version of success. The beauty of marketing coaching is that when you see yourself as part of that scale, you feel empowered to scale the results.

So wave goodbye to tactical titbits of marketing knowledge. Say hello to a far more sustainable and long-term approach that sets you up for business success. An approach that puts you and your unique business vision at the centre.

I’m not here to help you reinvent the wheel. I’m here to gently and compassionately coax you out of your comfort zone - to try something new that delivers clarity and confidence for you. Your success is my success.

I want you to know that if you’re...

... struggling to know which direction to take your business

... wondering how to stand out in a sea of sameness

... excited and ambitious but feeling the marketing overwhelm

... scaling fast and feeling the growing pains

... wishing you could achieve sustainable growth

There’s another way. You need a Marketing Masterplan my legal friend.

Let me introduce you to someone. And that someone is Future You.

You’re:

⚡ Feeling informed, confident and clear on your marketing strategy
⚡ Celebrating a growing business that’s scaling sustainably
⚡ Supported by a marketing partner who you can rely on
⚡ No longer overwhelmed by sales and marketing
⚡ Excited about the next 18 months, because:

You’re crystal clear on what you’re selling, to whom, how you’re different from the competition and what messages you need to land.

Hi, I’m Helen 👋 Your future marketing partner. I’ve spent decades working at the forefront of change in the legal sector. I’ve been there, done that and very much got the legal T-shirt.

I worked in marketing in a global law firm at the start of my career, before moving into the commercial Bar and then leading marketing and business development at one of the first ever NewLaw start-ups. I helped scale that business through to exit - an experience that ignited my passion for working with legal businesses ready to change the status quo and do things differently.

When I set up Saltmarsh Marketing, it was to bring twenty years of experience and an entrepreneurial mindset to the world of legal marketing.

Helen sitting
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Helen Burness - Saltmarsh Marketing Head Honcho

If you’re ready to shake things up and work with me, you share my belief that:

⚡ You DO need sales and marketing even though you’re a lawyer
⚡ It’s OK to ask for help in growing your business
⚡ The sooner you admit that marketing isn’t easy, the more successful you’ll be
⚡ Investing in marketing means investing in the growth of your business
⚡ Gone are the days of relying on word of mouth marketing
⚡ Coaching is not the intangible, fluffy process you think it is…

It delivers plenty of tangible rewards and business outcomes ⬇️

Marketing Masterplanning takes away the overwhelm of marketing.

Instead, it gives you the sense of calm and clarity that comes with having a strategic and scalable plan that you believe in.

Let’s dive in and explore what you can expect from our partnership:

Dig deep into your audience

You’ll understand your ideal client personas like never before. We’ll zero in on the challenges you face and your business ambitions to keep you motivated.

Work magic with your messaging

You’ll know how to position yourself within your category with messaging to stand out from the crowd and compel your ideal clients to take action.

Hone in on strategic marketing tactics

You’ll have a simple and streamlined approach to selecting priority marketing channels and tactics - instead of trying to do everything everywhere.

Here’s what that looks like, practically speaking:

⚡️ 6 x intensive online coaching sessions with Helen - so she can work her marketing magic on your business.
⚡️ Your own client space in ClickUp - where we'll chat, share and collaborate throughout the programme and beyond.
⚡️ A recording of each session - capturing fleeting thoughts, notes and summaries on themes and actions.
⚡️ Workbooks - for you to work through and continue the momentum between each session.

By the end of our coaching programme together, you’ll have a documented marketing strategy and execution plan, which will keep you on track for the next twelve to eighteen months.

Overwhelm will be a thing of the past.

Marketing Masterplanning gives you...
a business partner, head of marketing, cheerleader and coach all rolled into one, right by your side.

Say hello to:

⚡️ More sales, more clients, more visibility
⚡️ Confidence to show up and shout about what you do
⚡️ Clarity and focus about the who, what, how and where of your marketing
⚡️ Sustainable success - no more fits and starts or simply hoping for the best
⚡️ Efficient and effective use of your time, as more clients proactively come to you

Marketing Masterplanning is perfect for you if you:

✅ Looking to scale or launch your business
✅ Know you need practical help and expert guidance
✅ Ready to get your hands dirty and learn from a pro
✅ Don’t just want someone to do if for you, you’re ready to learn
✅ Understand the difference between sales and marketing and how they interact

We may not be a great fit if:

❌ You aren’t ready to put the work in
❌ You’re faint of heart, fearful of change or challenges
❌ You think marketing is easy
❌ You’re not fussed about working with integrity
❌ You’re looking for a quick fix

Founder of Lex Solutions
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Manu Kanwar - Founder of Lex Solutions

"Helen is just pure magic.

She has such enthusiasm, creativity and kindness, I feel lucky to work with her.

She's super-focused and dedicated, always going above and beyond - and yet with so much ease and fun.

Her passion to make the world a better place; her sensitivity to business needs as well as personal touches; and her informal authentic style, all make her a unique and invaluable advisor."

"Can’t recommend Helen enough to innovative law firms in the market for great digital marketing strategies and services.

Helen has provided the best possible program for a law firm of our size, at a budget we could afford. We are grateful to be able to collaborate with someone as senior in legal marketing.

Helen knows how to be innovative without being disrespectful to the legal profession. She can push on innovation just enough while at the same time maintaining the type of trust clients need to have in their solicitors, that they’ll do the right thing, that they’ll act with honesty and integrity."

Clotilde
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Clotilde Iaia-Polak - Managing Partner, Yungo Law

Marketing Masterplanning

£4995 + VAT

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Payable in two installments

(The first before the commencement of Session 1, the second after Session 3.)

Your masterplan is just a click away!

FAQs

Social Media gives me the ick. Is this coaching programme right for me? 

Definitely! So many of my clients struggle with the social media cringe factor. But it’s such a vital part of the marketing mix. Toy of this programme is that it gives you confidence and clarity about what you can talk about that feels authentic and purposeful to you. 

What if I’ve never really invested in marketing until now?

Then you’re a prime candidate! Whether you come to this programme brimming with ideas or barely understanding marketing - the end result will be the same: a marketing strategy and plan that’s bespoke to your business. 

How much time do I need to invest in the programme?

About 20 hours between our coaching sessions and your follow up work - but you’ll have plenty of flexibility around when and how often we meet. 

I’m a business of one - is this right for me?

All the more so! Your time, energy and money are limited and you need the confidence and security that you’re investing it in something that will give you business results as a return on your investment. 

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