Your website is your digital house. The foundations of your digital marketing.
And unlike your social media, it’s a house you can own, and not just rent, with the fear in the background of your landlord selling the whole thing to the Elon Musk realtor equivalent.
And that’s why building it in the right way, with stable foundations, is so important.
But – here’s the tea.
Website projects are complex...
There’s keyword and competitor research, the user journey and experience, then blending copywriting with both SEO and brand in mind. Not to mention brand and design - it’s a lot of moving parts. And ensuring those are aligned and in sync can be a major challenge.
If only there was a website crack squad to help your legal business or law firm?
And that’s why we have created the Saltmarsh Squad.
Who are we?
We’re a team of experienced legal marketers. Under the Saltmarsh Marketing brand, we’re fully equipped to deliver you a fully aligned website experience, from development to brand and design to SEO and copywriting. Our mission is to ensure small law firms and legal businesses get the website they all deserve, with a user-friendly experience.
Yvette Asker
Yvette is all about making people shine online with great web design. She’s a WordPress expert who brings the whole piece in terms of development, build and an eye for great design and user experience.
(Don’t call her Yvonne though.) Find out more about what she does here.
Helen Burness
Helen brings over twenty years’ experience of working in the legal industry and tearing her hair out over website projects. Having never been able to find an agency who is able to cover everything and who understand how to position legal businesses, she met Yvette and Becky and collaborated to create one. See what else Helen gets up to and how she can help you here.
Becky Whittaker
Becky is an expert legal SEO copywriter who will craft compelling content for your site. Her words will ensure that you are competitive in your field, speak to the right customers as well as Google, and is infused with your unique brand voice. Get to see a pic of Becky's dog and read more about what she does here.
Who are we?
We’re a team of experienced legal marketers. Under the Saltmarsh Marketing brand, we’re fully equipped to deliver you a fully aligned website experience, from development to brand and design to SEO and copywriting. Our mission is to ensure small law firms and legal businesses get the website they all deserve, with a user-friendly experience.
Helen Burness
Helen brings over twenty years’ experience of working in the legal industry and tearing her hair out over website projects with digital agencies. Having never been able to find an agency who is able to cover everything and who understand how to position legal businesses, she met Yvette and Becky and collaborated to create one.
Yvette Asker
Yvette is all about making people shine online with great web design. She’s a WordPress expert who brings the whole piece in terms of development, build and an eye for great design and user experience.
(Don’t call her Yvonne though.)
Becky Whittaker
Becky is an expert legal SEO copywriter who will craft compelling content for your site. Her words will ensure that you are competitive in your field, speak to the right customers as well as Google, and is infused with your unique brand voice.
Get to see a pic of Becky's dog and read more about what she does here.
Together we’ll build and write you a website that’s so beautiful, new and shiny, you’ll want to wear it every day.
Our website packages
We have three tiers for our legal business and law firm customers.
Prices are indicative only, as we quote for clients on a case-by-case basis. Payment is divided into three instalments with initial payment due before commencing project, then subsequent payments at the start of months 1 and 2.
How on earth does all of this come together so perfectly?
Here's a little more background:
We work on WordPress as a CMS, which futureproofs your website for any changes or additions you may want in the years ahead as your business grows. We use the powerful Astra Pro theme as a basis for your site with the ubiquitous Beaver Builder page builder for quick and easy change control. Our clients usually have a first version of a website for us to improve upon, which is already built on WordPress. If you are moving over from a different CMS or looking to get off the blocks, we can still work with you, but pricing may change.
We ask for full brand guidelines in terms of logo, colour palette and fonts. Should you need help developing your visual identity, we can take care of this for an extra cost.
How we work
Website projects can be messy. We have a set process to ensure we are all aligned, everything is transparent, and we all know what we are working towards to deliver you an outstanding result.
- Kick off meeting with everyone to discuss project goals and process
- Develop and agree your site map
- Saltmarsh Squad meet to discuss positioning, messaging, creative, design, and initial concepts for your review
- Keyword and competitor research to inform copywriting
- Copywriting and web development
- Draft one for client review
- Revision round
- Draft two for client review
- Revision round
- Final version for review
- Sign off and final snagging
- Soft launch
- Site indexing, final SEO tweaks
- Full promo and launch
We work in Figma to collaborate, with a dedicated Click-Up space to ensure you have access to at all times to check in on project process.
Timescales and payment
We deliver websites between 8 – 12 weeks, taking seasonal holidays into account.
Need help with your launch?
A new website should not be launched without a fanfare!
We can help develop a website launch campaign which shines a light on your new site, with punchy messages and social graphics which play out on your key social media channels. But most importantly, to make sure you get lots of traffic to your brand new digital house.
And then what?
So your website is live.
Newsflash. You have only just begun.
Time to think ongoing content, from blogs to eBooks, whitepapers, reports, case studies, and testimonials, ensuring your new site is fed with high quality, optimised content is the next step.
And guess what?
We help with that too.
Don’t say we never give you anything.
We’re looking forward to hearing from you and working with you to create a digital house to be proud of.
A note on website hosting (yep, dead exciting, we know, contain yourself!)
BUT - it is important. Where your site 'lives' (don't get fancy ideas here, we are still talking about a shiny, blinking black box in a huge data centre and no, stop glancing up at clouds, it doesn't live up there, you knew that, right?) makes a huge difference.
We are talking speed and security. And a London data centre is going to be better than one in California (though admittedly that does sound cooler).
So yes, we encourage you to take advantage of our superfast and secure hosting and site maintenance to free you up from all such cares, but you can of course also stay with your existing hosting supplier if you prefer.
A surcharge is likely to apply for migration of the site that we’ve built depending on the requirements of your own hosting company and any email reconfiguration that is necessary.